Melbourne Food and Wine Festival Partners with Eventbrite

Melbourne Food and Wine Festival Partners with Eventbrite
SHARE
THIS



global self-service ticketing platform Eventbrite and events marketplace, has announced that it has partnered with Melbourne Food and Wine Festival presented by Bank of Melbourne.

The festival – which will run from Friday 27 February to Sunday 15 March 2015 – will host a diverse program of 200+ events celebrating Victoria’s food and wine industry, attracting hundreds of thousands of attendees. Eventbrite will also ticket the events that Melbourne Food and Wine supports year-round as part of its “Put Victoria on Your Table” initiative.

Natalie O’Brien, CEO, Melbourne Food and Wine said, “In the lead up to the 23rd Festival in March 2015, Melbourne Food and Wine is thrilled to partner with Eventbrite. Through our annual Festival and year-round activity we continually strive to demonstrate innovation and creativity through event programming.  By partnering with Eventbrite, a globally recognised events marketplace, we’re leveraging the best in technology and innovation to ensure the best possible experience for both our public attendees and the Victorian food and wine industry hosting events.”

Eventbrite’s International Expansion Manager, Elsita Meyer-Brandt said, “We’re delighted to be working with one of Australia’s iconic and most innovative festivals. The way the event has been able to grow over the last 22 years from a small, grassroots event to an industry leader is exactly what Eventbrite is about – helping event organisers of all shapes and sizes to gather people around common interests and passions.

“As well as working closely with the core festival team, we look forward to working with hundreds of their industry Umbrella Event organisers to ensure they get the best out of our reliable, innovative and robust ticketing tools to sell-out their events.”

Eventbrite for Umbrella Event organisers

Educational sessions will be available in the coming months for Umbrella Event organisers who want to learn how to get the best out of the Eventbrite platform.

Key features available:

  • Professionally designed event pages consistent with Melbourne Food and Wine branding.
  • Instant access and control of data – Login anytime to see real-time reporting and analytics to help you make better decisions and increase sales.
  • Increased reach and ticket sales – Reach a larger audience through the Eventbrite event directory, integrated marketing tools and industry-leading social sharing tools that are proven to drive additional web traffic to your event page and revenue through additional ticket sales
  • Customisable features – multiple ticket types, discount codes, merchandise and more.
  • Smooth, reliable gate entry – Eventbrite scanners, entry management and mobile box office technology – all free to download – to keep lines moving and attendees happy.
  • 24/7 support – Eventbrite’s in-house team is available around the clock by phone or email.

Creating a better experience for attendees

Now that Eventbrite is working with Melbourne Food and Wine Festival, attendees will find it even easier to discover relevant events through the Eventbrite discovery platform and share these with friends and family via integrated social media tools. From there, purchasing tickets will be quick, easy and secure.

Eventbrite has also done away with the hassle of paper tickets and setting calendar reminders, as tickets can be easily accessed on a mobile phone, and reminders are automatically sent ahead of each event.

This partnership is part of the momentum that Eventbrite has seen in Australia since it opened an office in Melbourne in March with a local team. In fact, more than 50% of the cumulative tickets processed and events posted in Australia has happened in the last year, taking the total to over five million tickets and 115,000 events. Eventbrite already works with festivals such as Biennale of Sydney, Next Wave Festival and Adelaide Food & Wine Festival.

Latest News

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]