MediaHub Chooses Mediaware And Magna Systems For Channel Ad Insert Solutions

MediaHub Chooses Mediaware And Magna Systems For Channel Ad Insert Solutions

MediaHub Australia has chosen InStream from General Dynamics Mediaware, coupled with Enensys IP Guard supplied by Magna Systems, as its end-to-end, multi-channel linear TV channel ad insertion solution for the regionalisation of GO! and 9Life channels.

MediaHub head of operations, Scott Jolly explained, “We were looking for a sophisticated playout solution that would significantly reduce our total cost of ownership as we transition to becoming an all-IP facility.

“After discussions with Magna Systems and InStream demonstrations from the Mediaware team, we decided on InStream Splice with Mediaware’s time delay, logo insertion and audio normalisation software as it met our requirements perfectly.

“The end-to-end InStream software suite operating on our blade servers, combined with Enensys seamless IP switchers for redundancy, will save us a considerable amount of time and money moving forward.”

InStream Splice is an end-to-end, multi-channel linear TV channel ad insertion and play-out software application for digital television, cable, satellite and IP networks. It inserts ads, bugs and logos, acts as a live video switcher and server, and supports emergency alert systems.

To ensure the GO! and 9Live audiences receive the seamless, glitch-free viewing experience they demand, InStream Splice inserts content directly into live transport streams without the need to decode back to baseband.

Splicing is clean, frame accurate, controlled and synchronised with MediaHub’s existing automation system.

Ian Fellows, director of marketing at Magna Systems commented, “MediaHub are committed to transitioning to an all-IP infrastructure and InStream from Mediaware satisfied all of the requirements for cost efficient ad insertion into multiple WIN regional markets.

“WIN is conducting an exhaustive technology refresh that includes IP-based Cisco encoders so the combination of InStream Splice and seamless IP switching from Enensys was an ideal fit.”

“Scott and his team immediately saw the value in the InStream Splice solution for WIN. With a single InStream Server system in 1+1 configuration system licenced for the 22 individual services, InStream can handle 32 markets and the complexity of regional time zones, simply and seamlessly.”

Jolly concluded, “Magna Systems and Mediaware have provided us with a cost-effective, efficient, frame accurate ad insertion solution which now allows us to overlay any content into the transport stream without reducing the quality of the stream itself.

“Use of off the shelf hardware and transportable Mediaware licences will keep costs down and we have been impressed with how the Magna Systems and Mediaware team have ensured the solution satisfies MediaHub’s requirements.”