GroupM agency, MediaCom Australia, has announced it has acquired a stake in Rapid Media Services.
Rapid Media Services is the media arm of Rapid Media, a full service advertising and communications agency with offices based in Melbourne, Brisbane and the Gold Coast. Rapid Media Services specialises in media strategy, planning and buying across all traditional, digital and emerging channels.
Rapid Media has been affiliated with the MediaCom network since 2001. In the future, the company will trade under the name Rapid Media Services and be led by managing director Vaughan O’Connor.
Rapid Media Services will continue to operate as an independent and stand-alone business, and will work closely with MediaCom to bring the most appropriate staff from either business to deliver exceptional work to clients.
Rapid Media managing director, Vaughan O’Connor said the announcement is great news stating, “Rapid Media has enjoyed a decade long relationship with GroupM and we are happy that the loyalty and co-operation shown by both parties to each other over this time has now been formalised with this investment in Rapid Media Services.
“We see the opportunity for our clients to benefit from the size and scale of being more closely aligned to GroupM, and we appreciated GroupM and WPP’s show of faith that the way we run our business and service our clients is an attractive investment.”
MediaCom Australia’s commercial director, Stephen Meares said of the announcement, “We are delighted with this news as our relationship with Rapid Media goes back over ten years and brings the Rapid Media Services team into the fold. We are looking forward to delivering to our clients.”