Media & Production Partners Wins Musashi’s Media Account

Media & Production Partners Wins Musashi’s Media Account
SHARE
THIS



Media & Production Partners (MPP) has announced it has been appointed to handle all media planning and buying activity for sports nutrition brand Musashi.

Billings for the account are substantial, but undisclosed. MPP will work closely with Search Insights, who have been appointed to handle social media for Musashi.

The win comes after MPP was appointed to handle all of Musashi’s creative in November last year.

Martin Drinkrow, general manager of sport and food at Musashi’s parent company, Vitaco Health Australia, said: “Musashi is a fast-growing brand in a competitive market, and we needed an agency that can drive our message from concept through to the consumer.

“MPP has proven through their ability in both the creative and the media space to connect with our audience, and we are delighted to partner with them to grow the Musashi brand into the future.”

Jimmy Hyett, managing director at MPP, said: “We’re extremely humbled and excited to work with Musashi across this broader spectrum of their business.

“It really highlights the advantage of consolidation and being able to provide a full range of services that connect and work as one.”

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]