McDonald’s Caught Hamburglaring Viral Photos For New Campaign

McDonald’s Caught Hamburglaring Viral Photos For New Campaign

A McDonald’s campaign has been put through the ringer after it appeared to blatantly copy a viral campaign of a man falling in love with a burrito.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Earlier this month, McDonald’s tweeted out this new campaign for a US$2.50 combo meal:

 

The campaign looked eerily similar to a photoshoot by freelance writer David Sikorski and photographer Kristina Bakrevski. The duo had shot an ‘engagement’ photo, which went viral, between Sikorski and his one true love- a burrito.

Photo by Kristina Bakrevski

enhanced-18733-1436795139-3

Photo by Kristina Bakrevski

image

Photo by Kristina Bakrevski

Photo by Kristina Bakrevski

Bakrevski and Sikorski took to Twitter to attack McDonald’s blatant copying:

A McDonald’s spokesperson told Buzzfeed US:  “This shouldn’t have happened and, with our agency partner, we’re working to find out how it did. We’re reaching out to David Sikorski & Kristina Bakrevski. We apologize to them, their fans and ours.”

The McDonald’s tweets are still live.