A McDonald’s campaign has been put through the ringer after it appeared to blatantly copy a viral campaign of a man falling in love with a burrito.
Earlier this month, McDonald’s tweeted out this new campaign for a US$2.50 combo meal:
The $2.50 Double Combo is the love you’ve been looking for this whole time. pic.twitter.com/S0ix1cD0hM
— McDonald’s (@McDonalds) August 12, 2015
At only $2.50, sometimes you just know. Ya know? pic.twitter.com/nlWgFmsQ3J
— McDonald’s (@McDonalds) August 3, 2015
A deal so good we popped the question. $2.50 Double Combo. pic.twitter.com/jSL0or7EDb
— McDonald’s (@McDonalds) August 18, 2015
The campaign looked eerily similar to a photoshoot by freelance writer David Sikorski and photographer Kristina Bakrevski. The duo had shot an ‘engagement’ photo, which went viral, between Sikorski and his one true love- a burrito.
Bakrevski and Sikorski took to Twitter to attack McDonald’s blatant copying:
A McDonald’s spokesperson told Buzzfeed US: “This shouldn’t have happened and, with our agency partner, we’re working to find out how it did. We’re reaching out to David Sikorski & Kristina Bakrevski. We apologize to them, their fans and ours.”
The McDonald’s tweets are still live.