Maserati Consolidates All Media Requirements With Match Media
Match Media today announced the further bolstering of their business with the appointment to handle all of the media requirements for Maserati. Match will consolidate all media buying from IKON including offline, online and PPC.
Maserati needs no introduction as an Italian luxury vehicle manufacturer. In Australia the brand is distributed through European Automotive Imports. Maserati’s aim is to “build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power”.
Over the past three years Maserati’s sales have increased four-fold while being able to continue to be iconically Italian, exclusive performance driven, with great design and bespoke craftsmanship. This is set to double again with the introduction of the Levante, the Maserati of the SUVs. As such the next phase requires strong and dependable partners such as Match Media.
Bilgen Tug, national marketing manager, Maserati Australia and New Zealand said, “After a successful six-year history with Match as our strategic planning partner we have chosen to extend this relationship into full service with the agency.
“Over the years Match have always been a strong business partner to the Maserati team, demonstrating their strategic thinking capabilities as well as their ability to produce great work that delivers business results. We are excited to now have both planning and buying sitting within Match and look forward to many more successful years to come.”
Zara Cobb, head of planning & knowledge at Match Media added, “We have had a long and successful relationship with Maserati and the whole Ateco team, and we are excited to extend our partnership with the full remit now sitting with Match.
“We look forward to many more successful years together growing the Maserati brand in Australia and New Zealand.”
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