Macau Tourism And 2UE Partner For Campaign

Macau Tourism And 2UE Partner For Campaign
SHARE
THIS



The Macau Government Tourist Office and Sydney’s News Talk 2UE have partnered to create a custom campaign to promote the sights and sounds of Macau as a tourist destination.

2UE Weekend Afternoons presenter Tim Webster and his team visited Macau in South-East Asia for four action-packed days, including a live two-day broadcast from a suite at the spectacular Conrad Macao at Cotai Central.

During the visit, Webster visited the Macau Eiffel Tower, did the Skywalk at AJ Hackett Macau Tower and Macau by night.

The first phase of the Macau campaign on 2UE aimed to created interest in Macau as a destination, with two lucky listeners winning a magnificent prize of a five-day trip to Macau. ​

Macau is a cultural fusion of Chinese and Western cultures. From culinary delights, to world heritage listed monuments and public squares, to first class hotels, shopping, entertainment, shows and attractions for every appetite.

During the weekend of the broadcast on October 16 and 17, a number of videos were produced to showcase the true cultural destination of Macau. ​The videos and photo gallery can be viewed at http://www.2ue.com.au/visitmacau.

“2UE was able to deliver our client and listeners engaging video and radio content by utilising Tim Webster’s skill not only as a leading radio broadcaster but a top level television presenter, demonstrated by a stunning series of videos which matched the on air programming heard across the weekend,” 2UE program manager Clinton Maynard said.

“The Macau Government Tourist Office’s objective was to showcase to our listeners that there is much more to Macau than its stellar casinos – after 500 years of Portuguese reign it is a real fusion of Chinese and Western cultures. Culinary delights, world heritage listed monuments, first class hotels, shopping, entertainment and attractions for every appetite young and old.

“The campaign has been a great success and Tim’s program received great feedback from our listeners.”

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine