Carat Recruits Leontine De Sutter To Lead Carat Connect Sydney

Carat Recruits Leontine De Sutter To Lead Carat Connect Sydney
SHARE
THIS



Carat Sydney has secured the talents of brand partnerships expert, Leontine De Sutter, who will come onboard as the new Head of Carat Connect Sydney, effective immediately.

De Sutter, who joins Carat from her role as senior brand partnerships director at Ensemble, has over ten years’ experience in the media industry, specializing in brand partnerships, content production, and branded experiences. De Sutter cut her teeth at ZenithOptimedia London before making the move to Mediacom Sydney in 2011.

De Sutter will report directly into chief investment officer, Ashley Earnshaw, who said of the appointment: “Leontine is a superb talent and well-respected in market. We are very pleased to welcome her to Carat Connect, and look forward to helping her develop our leadership in the content and partnership space.”

De Sutter said, “The focus of Carat Connect is to help brands evolve their communications to deliver messages in more meaningful ways, beyond traditional channels alone. I am excited to be joining a dynamic team and look forward to contributing towards the vision of the agency.”

Carat Connect is Carat’s specialist sponsorship and integration division, working across a number of Carat’s high profile clients including Woolworths, Stayz, Pinnacle, and GM Holden.

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]