Lego And Star Wars Continue Their Love Affair With The Force Awakens Videogame

Lego And Star Wars Continue Their Love Affair With The Force Awakens Videogame
SHARE
THIS



Lego and Star Wars have announced a video game based on Star Wars Episode VII: The Force Awakens. 

The Star Wars marketing campaign has been relentless; associated brands have ranged from Spotify, Google, Adidas, Target, Kraft, Cover Girl cosmetics, Subway and EA Games.

LEGO Star Wars: The Force Awakens will feature new gameplay mechanics to build, battle, and fly through the galaxy. The videogame is a joint effort between Warner Bros. Interactive Entertainment, TT Games, The LEGO Group, and Lucasfilm.

It will feature the same cast of characters as the film — including Finn, Rey, Poe, Kylo Ren, Han Solo, and, yes, BB-8 — all rendered as Lego minifigs. The story explores the time period between Return of the Jedi and The Force Awakens, adding additional insight into the movie and its characters.

In a joint press release, managing director, TT Games Tom Stone said: “LEGO Star Wars: The Force Awakens will be bigger and better in every way, pushing the series forward with innovative new gameplay mechanics, while also exploring new parts of the universe that is sure to excite and delight both Star Wars fans and newcomers.”

Ada Duan, vice president, Digital Business & Franchise Management, Lucasfilm added: “We are thrilled to be bringing back the LEGO Star Wars videogame franchise, which kicked off such a beloved series of LEGO titles more than a decade ago.”

As reported in B&T, Walt Disney and Lego took out the top two spots of the world’s most powerful brands beating L’Oreal, PWC, Nike and Google.

Lego Star Wars: The Force Awakens is expected to be released June 28th 2016, on Nintendo 3DS, PS3, PS4, Vita, Wii U, PC, Xbox 360, and Xbox One.

Please login with linkedin to comment

\ Brazil

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]