Jeff Sanders Appointed CEO Of Analytics Firm Beyond Analysis

Jeff Sanders Appointed CEO Of Analytics Firm Beyond Analysis
SHARE
THIS



Award winning data insights and analytics company Beyond Analysis, part of STW, has appointed Jeff Sanders as CEO to lead its Australian operation.

 With more than 20 years’ industry experience, Sanders joins Beyond Analysis from Global Red, where he was CEO for three years. His impressive data and direct marketing career also includes time spent at some of Australia’s leading agencies, including nine years at RAPP as MD, plus roles at BWM, Leo Burnett and George Patterson Y&R among others.

As CEO, Sanders has been tasked with further growing the Australian Beyond Analysis business.  He will also contribute to STW’s strategy of further entrenching a data-centric approach to marketing and communications across its  stable of companies.

Beyond Analysis CEO, Paul Alexander said: “Having worked with Jeff at Leo Burnett nearly 20 years ago, I know that Jeff is a unique talent and it feels like I have waited 20 years for the opportunity to work with him again. Beyond Analysis has worked hard to build our reputation for being able to connect insights from behavioural data to commercial success for our clients, and Jeff’s ability to connect the dots from data, to insight, to execution and deliver real ROI is second to none. I can therefore think of no one better than Jeff to lead our Australian operation.”

Sanders has also been keen to work with Beyond Analysis founders Paul Alexander and Will Beresford again for some time, particularly given the strong views on the future of the data-driven marketing business that they share.

“With the recent partnership with STW developing, the timing felt right. Beyond Analysis is in a very dynamic space – that frankly, in agency-land, is lacking in dynamism. Therefore, there is a real opportunity to get data out of the ‘back room of reflective research oriented reporting’ and become a ‘catalyst for action’ that drives results, sitting at the ‘big boys’ table, making things happen.

I’m a pretty hard-core, customer focussed, sales driven marketer. And very well versed in the dynamics that create a positive relationship between the agency and its clients and how data – and in particular, transactional data – can effectively transform a clients approach to marketing and customer engagement. This combination of single customer view comms and data driven, evidence based decision making is where you really need to be in marketing today.”

Sanders replaces Neil Boulton as CEO who is leaving the company in February.

Beyond Analysis Australia is part of STW, Australasia’s leading marketing content and communications group. It is Australia’s leading specialist customer data analytics and marketing insights firm, with offices in Sydney and London.

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]