JCDecaux Unveils New Digital Sites In Sydney

JCDecaux Unveils New Digital Sites In Sydney
SHARE
THIS



Global out-of-home advertising company JCDecaux has unveiled the digitisation of three of its most prized Spectacular locations in Sydney.

Located at iconic Sydney CBD sites spanning York Street, Eddy Avenue and Elizabeth Street, and epitomising JCDecaux’s focus on placing digital sites in quality pedestrian locations with its unique ‘quality over quantity’ philosophy, the new Digital Spectacular sites are set to become the new jewel in the crown of JCDecaux’s inner-city footprint.

Launch advertising partners for the new Sydney sites are Foxtel, Coca-Cola, Mondelez, Nike, Samsung and Spotify.

The new Digital Spectacular sites continue JCDecaux’s digital roll out, which began with the Sydney launch in May last year and now spans a network of sites in Sydney, Brisbane and Melbourne.

JCDecaux CEO Steve O’Connor said: “As our digital network expands significantly, we continue to deliver the brand eminence and superior campaign reach that JCDecaux is renowned for – now with the benefit of consecutive digital sites in Australia’s most desirable locations.

“The new structures are connected and data responsive, which means it’s a win-win for advertisers,“

Foxtel Lifestyle Group has developed a dynamic creative campaign for the new TV series Common Sense using the Digital Spectaculars. In the same ethos of the show, the Spectacular sites will come to life with real-time opinions and social reactions to breaking news.

JCDecaux Digital Spectacular site (Eddy Ave, Central)

Brigitte Slattery, head of marketing for Lifestyle at Foxtel, said: “JCDecaux’s new Sydney Spectaculars provided the perfect platform to launch Common Sense. It allowed us to represent the different opinions of Australians on a range of news topics as they break in an entertaining way.

“This platform plugs into the zeitgeist of the show with scale, impact and relevancy. It was just common sense.”

JCDecaux national sales director Olly Newton said: “It’s been fantastic to work with Foxtel, Mindshare and WPP for the launch of the Sydney Digital Spectaculars, as they have really embraced the challenge of developing dynamic creative that truly showcases what the Spectaculars can achieve.

“The opportunity for advertisers to develop campaigns that are ‘dynamic by default’ has never been greater, with our digital network because the sites lend themselves perfectly to such great creative, as the Foxtel campaign demonstrates.

“Market feedback on our digital assets continues to be exceptional. Our new Digital Spectaculars offering cements our market-leading position, building on the prime locations and inner-city dominance of our digital network with a powerful consecutive format.”

Please login with linkedin to comment

Digital Spectacular Tissot

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]