Ingogo, Australian taxi app and mobile payment provider, has announced the appointment of a new chief marketing officer, Jeff Lim.
In the newly created position at ingogo, Lim will lead the marketing function and have overall responsibility for strategy development, brand positioning, campaign execution, product development and content.
Hamish Petrie, founder and CEO of ingogo, said Lim has been appointed to help build the marketing functions in order to support and foster growth.
“Jeff will be driving a number of key marketing initiatives to further grow our business,” he said. “Jeff will lead the marketing and product teams and make some new hires in the next six months to help support this growth.
“We want our marketing efforts to reflect the innovative culture here at ingogo, so we are thrilled to have a leader with Jeff’s experience and expertise on the team. He brings a wealth of knowledge and experience from some major companies as well as a strong background and interest in the start-up space,” said Petrie.
Lim said: “It’s great to be working with ingogo who have shifted from being a start-up to a fast growing tech business, and shaken up the Australian taxi industry in the process. Disruptor brands like ingogo are forcing us to change ‘the way we’ve always done things’ and I’m looking forward to being a part of that by helping ingogo along its growth path.
“We’re working with some great agencies and will be launching some exciting campaigns in due course,” said Lim.
Lim has over 15 years experience in senior marketing roles. He joins ingogo from Nine Entertainment Co, where he was marketing director for Mi9, ninemsn, 9jumpin and the Daily Mail Australia. He was previously global head of marketing at The Travel Corporation for the AAT Kings Group and spent a number of years at Fairfax Media, where he was marketing director looking after the Domain, Drive and MyCareer brands.
Lim joins the company at a time when ingogo has expanded its driver network nationally into Brisbane, Perth and Adelaide and plans to launch its passenger solutions in these new markets soon, after being live in Sydney since 2011 and Melbourne since 2014.