Ingogo Creates New Position Ahead Of National Rollout

Ingogo Creates New Position Ahead Of National Rollout

Ingogo, Australian taxi app and mobile payment provider, has announced the appointment of a new chief marketing officer, Jeff Lim.

In the newly created position at ingogo, Lim will lead the marketing function and have overall responsibility for strategy development, brand positioning, campaign execution, product development and content.

Hamish Petrie, founder and CEO of ingogo, said Lim has been appointed to help build the marketing functions in order to support and foster growth.

“Jeff will be driving a number of key marketing initiatives to further grow our business,” he said. “Jeff will lead the marketing and product teams and make some new hires in the next six months to help support this growth.

“We want our marketing efforts to reflect the innovative culture here at ingogo, so we are thrilled to have a leader with Jeff’s experience and expertise on the team. He brings a wealth of knowledge and experience from some major companies as well as a strong background and interest in the start-up space,” said Petrie.

Lim said: “It’s great to be working with ingogo who have shifted from being a start-up to a fast growing tech business, and shaken up the Australian taxi industry in the process. Disruptor brands like ingogo are forcing us to change ‘the way we’ve always done things’ and I’m looking forward to being a part of that by helping ingogo along its growth path.

“We’re working with some great agencies and will be launching some exciting campaigns in due course,” said Lim.

Lim has over 15 years experience in senior marketing roles. He joins ingogo from Nine Entertainment Co, where he was marketing director for Mi9, ninemsn, 9jumpin and the Daily Mail Australia. He was previously global head of marketing at The Travel Corporation for the AAT Kings Group and spent a number of years at Fairfax Media, where he was marketing director looking after the Domain, Drive and MyCareer brands. 

Lim joins the company at a time when ingogo has expanded its driver network nationally into Brisbane, Perth and Adelaide and plans to launch its passenger solutions in these new markets soon, after being live in Sydney since 2011 and Melbourne since 2014.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]