Independent Publication jane. Launches In Melbourne

Independent Publication jane. Launches In Melbourne

A new and independent publication has launched down under, taking on the streets of Melbourne with a heavy focus on fashion, photography and fine art.

Dean Bell is a fashion and fine art photographer recognised for his love of natural light and appreciation of the female form. Annika Hein is a creative director, writer and stylist known for her innate ability to conceptualise and produce in-depth artistic narratives.

They met in 2010 and founded The Grey Attic from the spare bedroom of their East Brisbane home in October 2014. That December, after both quitting their full time jobs, they spent three months in New York City, before returning to Australia and re-locating to Melbourne, where they now freelance in the fashion industry under The Grey Attic.

In 2016 they decided to develop their contribution further with the launch of jane. by the grey attic.

Edited and produced under their direction, jane. is a biannual fashion publication shot entirely on film and printed on paper. The magazine explores the disciplines of art, photography, fashion and poetry.


“We wanted to create a visual world that we were proud to be apart of,” the duo said. “Something that represented an idealistic view of the industry we wanted to contribute to.

“It was a conscious effort to connect the notions of time, art and fashion and to change the way we as a society consume and create art.

“jane. is an independently thinking and intellectually guided fashion, photography and fine art publication. Our aim was to revert back to slower processes that nurture and encourage the slow creation and consumption of art, something that celebrates undone beauty, effortlessness, authenticity, timelessness and unconventional thinking.

“The decision to print and publish only film photography and our preference for analogue processes also provides something different in today’s digital market.”

Issue one was produced independently and features 320 pages of photographic work, art, editorial, and poems from contributors across 21 cities worldwide including: Massimo Leardini, Marta Bevacqua, Tyler Kent White, Pernille Sandberg, Fleur Bult, Anna Golovacheva, Chris Bernabeo, Greta Carroll, Cameron Hassard and Jordy Huinder.

The issue also includes interviews with Marion Hume and Philip Fimmano and a review of Helmut Newton – A Retrospective (Amsterdam), in a feature that includes original works from the photographer.


“We wanted to slow things down and make something that people would want to keep. Our aim was to create a publication that brought life and appreciation back into slower processes,” they added.

“To reintroduce the market to tangible elements of art, art they could lose themselves in and consume slowly and indulgently.”

Changing the perception that print is disposable, jane. is a slow art movement that’s been created with the upmost consideration to provide an authentic, progressive and timeless vision and voice.

Issue one is available in Australia from mag nation, Fitzroy newsagency, Readings and Fallow, as well as online from the jane. website, which ships internationally.

jane. will celebrate its launch on the 3 March 2017 in Melbourne. Further details and invitations will be confirmed in the coming weeks.

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jane. the grey attic

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