Imagination Gets Imaginative With New Business Director Appointment

Imagination Gets Imaginative With New Business Director Appointment

Global experience agency Imagination has further bolstered its senior team with experienced business consultant Carrie Arnold joining as business director, experience design.

The appointment comes as Imagination extends its offering further into the built and permanent experience category. Already partnering with architects and developers, Imagination are looking to create and transform Australia’s commercial, community and retail spaces with cutting edge digital, content and experience design.

Arnold is a world-class experience design professional, combining digital capability with a solid understanding of the built environment. Her impressive industry track record includes executive producer positions in London with AKQA and RGA, global delivery director for Ford Motor Company at Imagination and business consultant for design and technology start up, Hirsch & Mann.

The appointment strengthens Imagination Australia’s award winning event and experience design expertise, drawing on the company’s track record of creating some of the most innovative physical environments and experiences for some of the biggest local and international brands including Ford, CommBank, Telstra and Shell.

“We’re very excited to have Carrie join the Australian team, and I’m confident her outstanding track record perfectly complements our offer,” said Imagination’s managing director Antony Gowthorp. “Our capabilities, expertise and talent put us in the lead to create environments that through the integration of technology, brand and content will transform how Australia works, shops, plays and lives.”

Commenting on her appointment, Arnold said: “Joining Imagination at this stage in the business’ growth is an exciting challenge. The Australian team’s thinking around the concept of activating spaces and bringing brands to life through technology is inspirational. I’m thrilled, to say the least, to be part of the evolution of Sydney as it becomes a truly connected city.”




Please login with linkedin to comment

Influencer Marketing turkish airlines

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]