Iggy Azalea Lands New Gig As The Face Of Bonds

Iggy Azalea Lands New Gig As The Face Of Bonds

Underwear brand Bonds has recruited Iggy Azalea to be the face of its new Bonds 100 range, which launches on outdoor billboards, shopper lites at POS and across online in mid May.

“Iggy is completely original. She’s a style chameleon who’s never afraid to be true to herself, she has enviable body confidence, making her a great role model for all women and the perfect fit for Bonds,” says group marketing manager of Bonds, Tanya Deans.

Bonds_Iggy_S1 _140v2_RGB_sm

Complimenting Bonds celebratory year is a new basics range that is anything but basic. Instantly recognisable, the BONDS100 collection features statement- making monochrome, logo waistbands and eye-popping prints to be worn with effortlessly cool confidence.

Bonds most loved styles are totally revamped, mixing black and white basics and locally inspired, original floral prints. Unique tropical and Australian wildflowers pay homage to Bonds heritage and take the brand into modernity in bright offbeat colours.

It’s the new era for Bonds, and a celebration of #BONDS100.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]