IAA Announces Finalists For Its ‘Big Idea’ Challenge!

IAA Announces Finalists For Its ‘Big Idea’ Challenge!

The International Advertising Association (IAA) has announced the finalists for the 2015 ‘Big Idea’ Challenge, with four teams emerging from a field of more than hundred university students around Australia competing.

Rochelle Burbury
Posted by Rochelle Burbury

IAA ‘Big Idea’ 2015 is Australia’s only national marketing communications challenge specially created for student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications to foster the professional development of the upcoming generation of communications practitioners, which is central to the IAA’s ongoing mission and commitment to education in the industry.

IAA ‘Big Idea’ gives students the opportunity to hone their communication skills and talents in a real world, career-ready experience that is critical training in the preparation of graduates for the transition from university into professional practice.

The judging panel, chaired by ZenithOptimedia CEO ANZ, Ian Perrin, has selected four finalists:

  • Boomerang@ECU from ECU
  • Kajulu Blue from CSU
  • Kajulu Red from CSU
  • KGM2 from Swinburne

The judging panel for this year’s competition included Perrin, Save the Children Australia manager corporate partnerships Julia Curtin; RB Head of Media ANZ Rowena Newman, Naked Communications executive creative director Jon Burden; Fairfax Media national agency sales director Chris Freel and Creighton Ward principal Lucia Elliott.

This year, RB* is support partner in this national competition.

Students were asked to devise a marketing communications campaign for the not-for-profit charity organisation, Save the Children Australia.

Save the Children is the leading aid and development agency for children to protect and support children in need, saving lives in emergencies and standing up for children’s rights. Save the children works in 125 countries, as well as in Australia, to save the lives of millions of children each year and to give a better start in life to millions more.

“This is the 13th year of the IAA Big Idea competition which aims to provide a hands-on, truly stimulating, career-ready learning experience for students, with a real client training project that will help equip them for their future careers and internships in the communications industry,” IAA president and chair Heather Leembruggen said.

“The students are asked to work in agency-style teams to develop a fully integrated communications solution – from the research stage to the creative concept, right through to the final presentation of their ‘Big Idea’ in response to the client brief. The winning ‘Big Idea’, as well as all the ideas submitted by the students, are made available to be implemented by the client.”

The overall winning team will be announced as National Champions of IAA ‘Big Idea’ 2015 on October 26th.

(*RB is the trading name of Reckitt Benckiser group of companies)