Huckleberry Turns Sour for Warheads

Huckleberry Turns Sour for Warheads
SHARE
THIS



Huckleberry Agency has won the creative work for Funtastic brand Warheads, launching a TVC to market this month.

Huckleberry manages the media for Funtastic and had their remit extended to include creative when the brand was looking to create their first ever above the line brand media campaign, showcasing their sour candy to a new generation of kids.

The full-service agency worked with Funtastic to develop a TVC based on the brief to capture ‘The Ultimate Sour Experience’ in an emotive and compelling way, also managing the media placement for the TVC, with market prioritisation towards top rating kids’ programmes, and targeted digital advertising on Youtube.

Simone Failla, brand manager at Funtastic said, “Huckleberry has created the ideal TVC for us to introduce the iconic Warheads product to a new generation of kids.  They have shown an impressive insight into our current target audience but have also acknowledged the nostalgia associated with our brand.”

Melissa Roberts, MD at Huckleberry Agency said, “It has been great to work with Warheads on this campaign and to provide a full service from strategy and concept development, through to execution and media placement.  This TVC is a fun take on Warheads that we feel will really resonate with the target audience.”

Underpinning the creative was the need to reinvigorate the brand and arouse interest and awaken nostalgia in the target demographic of 90’s kids – and kids of today alike.  The resulting spot appeals to kids’ sense of humour and features a young boy’s animated reaction after eating a sour Warhead.

Credits: Creative and Media: Huckleberry Agency Executive Producer: Stuart Gosling Director: Tim Melville

Picture: Flickr Creative Commons by HazelthePikachu

Please login with linkedin to comment

Play School

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Adobe Expands Integration Between Its Analytics & Advertising Clouds
  • Advertising
  • Technology

Adobe Expands Integration Between Its Analytics & Advertising Clouds

Computer software giant Adobe has expanded the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. The new solution enables organisations to understand the efficiency of their search advertising investment by combining offsite advertising intent in context with relevant digital property engagement data within Adobe Analytics. This includes integrations […]

Band-Aid Tops Australian Reader’s Digest List Of Most Trusted Brands
  • Marketing

Band-Aid Tops Australian Reader’s Digest List Of Most Trusted Brands

Australian Reader’s Digest has unveiled its annual list of most trusted brands, with good old Band-Aid topping the list. The results are based on an independently commissioned poll and appear exclusively in Australian Reader’s Digest. Research company Catalyst surveyed a representative sample of more than 2,400 Australians, to identify the brands we trust the most. THE TOP […]

Bohemia Scores Western Sydney University Media Partnership
  • Marketing
  • Media

Bohemia Scores Western Sydney University Media Partnership

Media agency Bohemia, part of the M&C Saatchi Group, has been appointed as the exclusive media partner of Western Sydney University (WSU). The appointment follows a four-way pitch with WSU selecting Bohemia over incumbent Blue 449. Bohemia’s passion for WSU, the agency’s understanding of the Western Sydney market, and how technology partners can future-proof the […]

DDB Sydney Snares M&C Saatchi’s Nick Russo As New Managing Partner
  • Advertising

DDB Sydney Snares M&C Saatchi’s Nick Russo As New Managing Partner

DDB has announced it has snared  M&C Saatchi’s Nick Russo as managing partner on its Volkswagen commercial vehicles account. Russo was at M&C Saatchi for 10 years and formerly group head leading the Lexus business. He has a range of other high-level experience across telcos, FMCG and retail. “The opportunity to work at DDB Sydney on Volkswagen was […]

Honda Marine Unveils New Campaign Via Newly Appointed Agency 10 Feet Tall
  • Advertising
  • Campaigns

Honda Marine Unveils New Campaign Via Newly Appointed Agency 10 Feet Tall

Together with newly appointed creative agency 10 feet tall, Honda Marine has launched a campaign that lets boating enthusiasts know they’re getting more than an engine. The campaign’s central film showcases the many aspects of performance, reliability and engineering that come from Honda’s background in Formula 1, advanced robotics and vehicles, and its influence on […]

Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering
  • Media

Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering

The Readership Works (TRW), Nielsen and Ipsos have announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in measuring, understanding and reporting Australian consumers’ increasingly fragmented engagement with brands and content. This evolution sees Nielsen now leading the fusion process that brings together accredited readership data, emma (Enhanced […]

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud
  • Media

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud

Network Ten has announced it has commissioned a new family entertainment series which will premiere on Ten and the WIN Network later this year. Game of Games is based on the US show of the same name, which only launched in January this year. The US show is produced by Warner Horizon Unscripted & Alternative […]

m2m Drives Away With $51m Hyundai Media Account
  • Media

m2m Drives Away With $51m Hyundai Media Account

Media agency m2m has been awarded the Hyundai media planning and buying account. The agency, under Omnicom Media group, was up against incumbent Initiative and Havas, with Hyundai’s Innocean Australia handling the pitch process. Speaking to B&T, a Hyundai spokesperson said, “We’d like to thank Initiative for their sterling service over the last 10 years – […]

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]

WPP AUNZ Launches ‘The Bond & Associates’
  • Advertising
  • Marketing
  • Media

WPP AUNZ Launches ‘The Bond & Associates’

Advertising conglomerate WPP AUNZ has launched an innovative new stakeholder and community engagement practice called The Bond & Associates. Led by newly-appointed national director and former Newgate Australia adviser Gail Morgan (pictured above), The Bond & Associates will provide a complete solution for both government and private sector clients involved in complex public projects and […]

MYOB Partners With Network Ten’s Shark Tank
  • Marketing
  • Media

MYOB Partners With Network Ten’s Shark Tank

Accounting software provider MYOB has announced it has signed as a major sponsor of Shark Tank on Network Ten, which returns to screens tonight. In its fourth season, Shark Tank continues its format of having budding business owners and entrepreneurs pitch their ideas to the ‘sharks’, who have invested $21 million of their own money […]

Aussies Back ABC Over Budget Cuts
  • Media

Aussies Back ABC Over Budget Cuts

A new poll has found a resounding 70% of Aussies oppose cuts to the ABC despite only 7% actually bothering to watch.

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC
  • Advertising
  • Campaigns

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC

Leading comparison service comparethemarket.com.au has launched its latest TVC nationwide to announce its dream Safari holiday competition. The TVC – ‘Safari’ – which sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner. Narrowly avoiding an elephant trampling their picnic, an inquisitive […]

Women In Media Profile: Lauren Nicole
  • Media

Women In Media Profile: Lauren Nicole

We'd like to say B&T provides a delightful high tea for all Women In Media interviewees, but it'd be a scandalous lie.

by B&T Magazine

B&T Magazine