Huckleberry Turns Sour for Warheads

Huckleberry Turns Sour for Warheads

Huckleberry Agency has won the creative work for Funtastic brand Warheads, launching a TVC to market this month.

Sarah Bamford
Posted by Sarah Bamford

Huckleberry manages the media for Funtastic and had their remit extended to include creative when the brand was looking to create their first ever above the line brand media campaign, showcasing their sour candy to a new generation of kids.

The full-service agency worked with Funtastic to develop a TVC based on the brief to capture ‘The Ultimate Sour Experience’ in an emotive and compelling way, also managing the media placement for the TVC, with market prioritisation towards top rating kids’ programmes, and targeted digital advertising on Youtube.

Simone Failla, brand manager at Funtastic said, “Huckleberry has created the ideal TVC for us to introduce the iconic Warheads product to a new generation of kids.  They have shown an impressive insight into our current target audience but have also acknowledged the nostalgia associated with our brand.”

Melissa Roberts, MD at Huckleberry Agency said, “It has been great to work with Warheads on this campaign and to provide a full service from strategy and concept development, through to execution and media placement.  This TVC is a fun take on Warheads that we feel will really resonate with the target audience.”

Underpinning the creative was the need to reinvigorate the brand and arouse interest and awaken nostalgia in the target demographic of 90’s kids – and kids of today alike.  The resulting spot appeals to kids’ sense of humour and features a young boy’s animated reaction after eating a sour Warhead.

Credits: Creative and Media: Huckleberry Agency Executive Producer: Stuart Gosling Director: Tim Melville

Picture: Flickr Creative Commons by HazelthePikachu