Hoyts Lux Gets Fancy With Five New Brand Partners

Hoyts Lux Gets Fancy With Five New Brand Partners
SHARE
THIS



A trip to the movies is best shared with special people – especially if you’re catching the latest releases in style. And that’s why HOYTS LUX, the premium cinema offering from HOYTS, has secured five new major brand partnerships.

The partnerships include; online partner Visa Checkout, automotive partner Peugeot, chocolate partner Maltesers, premium beer partner Stella Artois and wine partner Vinaceous Wines. The partnerships connect these premium brands with the new luxury cinema of HOYTS LUX. The brand synergy is promoted across the variety of HOYTS owned media assets including; in cinema integration, bespoke and cobranded promotions and events.

They’ve picked the perfect time to head to the movies as well – with cinema attendance set to smash the previous records this year. And with HOYTS LUX and its partner brands, cinemagoers can break those records in the lap of luxury.

“With HOYTS LUX, our goal was to create a place where audiences can enjoy a first-class bar experience before they settle in to catch the latest releases – in complete luxury as well,” said HOYTS group CEO Damian Keogh. And the brand partners are just as excited about the LUX experience.

“Stella Artois continue to deliver premium experiences to its consumers and La Societe members, and film is a shared passion between Australians and Stella Artois,” said Rebecca Evens, brand manager at Lion. “There was no better partner than HOYTS LUX to deliver the high quality, elevated film experience we were looking for – while ensuring cinemagoers can enjoy a chalice of Stella Artois”.

Dimitri Andreatidis, national marketing manager for Peugeot, was equally enthusiastic. “Peugeot Australia are delighted to be a key partner with HOYTS LUX. Our strategic partnership will allow Peugeot to bring our brand promise of motion and emotion to life.”

The exciting new partnerships have been included on the silver screen as well, with a TVC created by Kin Things. “HOYTS LUX needed to make a statement, not only about the consolidation of its premium cinema offering but also as a point of difference from its competitors,” said Brecon Littleford, the agency’s director and founding partner. He described their approach to the motion picture ad as “upbeat, energetic and vibrant”.

HOYTS LUX venues are premiering all over the country – with cinemas already open in Broadway, Chatswood and Entertainment Quarter in New South Wales, Highpoint, Eastland, Victoria Gardens and Melbourne Central in Victoria, and Carousel in Western Australia. The new, premium cinema experience is an intimate, exciting space – and features super-comfortable chairs, and an in-cinema waiter service ready to serve guests plenty of gourmet food and drink.

HOYTS also have a range of new and existing integrated brand partnerships available across their owned assets and products managed by Matt Fox, Commercial Partnerships Manager of HOYTS Group.

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]