Hotwire Launches In Latin America Via Exclusive Partnership With VIANEWS

(iStockphoto)
MUT-LATAM-071416-iStock
Rio de Janeiro, Brazil - June 6th, 2013: Aerial view from a helicopter of the city of Rio de Janeiro with the Corcovado mountain and the statue of Christ the Redeemer with Sugarloaf mountain in the background.
SHARE
THIS



Hotwire PR, the global PR and communications consultancy, today announces its entry into the Latin America market through an exclusive co-branded partnership with São Paulo based integrated comms agency VIANEWS.

The partnership reflects Hotwire’s business strategy to further expand into new geographical markets and follows on from similar partnerships established in the past twelve months in the Middle East (Active) and the Netherlands (Yellow Communications).

Headquartered in São Paulo, Brazil, VIANEWS is independently owned and recognised as one of the region’s leading communications consultancies specialising in the technology sector. It has been in business for 30 years, providing services to over 500 global and local companies.

The agency expanded through partnerships across Latin America 16 years ago and now serves clients in Brazil, Mexico, Chile, Argentina, Colombia and Peru, combining global standards of services with highly localized expertise. The firm has partnered with Hotwire on an informal non-exclusive basis since 2011, representing joint clients that have included Rakuten, BMC, Intralinks and LogMeIn.

The exclusive co-branded agreement will bring together VIANEWS’ network of agencies in Latin America with Hotwire’s existing international footprint of wholly owned offices, exclusive co-branded partners and affiliates in more than 22 countries worldwide. Combined, the Hotwire global network now provides clients with communications expertise in every major economic region worldwide and is seeking to become a true alternative to the major owned networks.

According to Andy West, group chief development office at Hotwire, the move into Latin America with VIANEWS reflects the firm’s ambitions to provide an alternative to the establish PR world order: “We have clients looking for something different when buying international communications support. They have been burnt by the large networks but still require consistency, sector knowledge, coordination and team collaboration. Our partnership with VIANEWS over the past five years has shown that we can deliver this in Brazil and the wider Latin American market so we’re delighted to bring VIANEWS´ team more closely into the Hotwire family.”

The partnership will see VIANEWS add the Hotwire logo to its existing brand identity and will significantly deepen the operational relationship between the two companies. The partnership gives VIANEWS access to Hotwire’s global sales, marketing and HR resources while Hotwire will benefit from VIANEWS’ deep experience and network across Latin America. Both companies will work together not just on supporting existing clients but on targeted business development across the region.

Pedro Cadina, founder and managing director of VIANEWS said: “We started working closely with Hotwire in 2011 and very quickly realised that we share similar values and a common approach to the work we do. We’ve seen tremendous value from our affiliation with Hotwire in recent years in terms of new business and knowledge sharing, so it is a natural next step to move even closer to the business. We’re looking forward to being part of the Hotwire family and to sharing knowledge, ideas, client contacts and staff over the coming years.”

Brendon Craigie, Group CEO at Hotwire added: “We are building a true alternative to the established global PR order. In today’s global interconnected economy it is vital we can support our clients where ever their business growth takes them.  We are passionate about working with partners to build the very best global communications network of likeminded service providers we can for our clients. Deepening our relationship with great partners such as VIANEWS represents significant step forward in realising this ambition.”

Please login with linkedin to comment

Latest News

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018
  • Media

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018

Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform. Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance. “What we’ve found is Australians […]

by B&T Magazine

B&T Magazine
International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
  • Advertising
  • Campaigns
  • Media

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing

Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign. Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy […]