Great Scott! Junkee Creates Back To The Future Vs Reality Parody

Great Scott! Junkee Creates Back To The Future Vs Reality Parody
SHARE
THIS



In two days it will be the day Marty McFly goes into the future in the second Back to the Future movie, October 21 2015.

So to celebrate, media outlet Junkee took a trip back to the past to see what envisions the director Steven Spielberg had imagined in 2015, and what the reality of that actually is.

While the automatic dog walking and expandable pizzas are yet to make and appearance, Tim Duggan, publisher and co-founder of Junkee Media, said it’s amazing how much the movie actually got right in terms of our sentiment to big brands.

“They might have gotten a lot of flak for all the product placement when it it’s came out, but the got that part right with brands now playing such a bigger role in people’s lives,” he told B&T.

Junkee enlisted the help of N2N staffer Jack Dennis to play Marty McFly, who gets doused with water, falls off his stationary hoverboard and has to share the tiny pizza.

Check out the video below.

[fb_embed_post href=”https://www.facebook.com/junkeedotcom/videos/792235150888951/?fref=nf/” width=”550″/]

This video is exclusive to Facebook, as Duggan explained that’s where most of its audience – millennials – is. “Fish where the fish are,” he quips.

The increasing ease of creating video content now means Junkee is investing in a lot more videos, and placing them on different platforms for different reasons, Facebook for share-ability and YouTube for a longer shelf-life.

HuffPost also got in on the action last Thursday with a spoof about the movie vs reality.

[fb_embed_post href=”https://www.facebook.com/HuffPostAustralia/videos/1705565102997949//” width=”550″/]

While not all projections come true from the film franchise, automotive brand Lexus has attempted to create a hoverboard, releasing footage of its apparent creation a few months ago.

Similarly, Nike has, for a while now, been looking into developing the self-tying laces. It’s confirmed the attempt, so we just have to wait to see if the shoe company releases the shoes this year.

In further Back to the Future celebration, Toyota brought back together Michael J. Fox and Christopher Lloyd (who played Marty McFly and Doc Brown respectively) for one of its ad campaigns. The full five-minute clip is expected to launch October 21.

Lead image via The Guardian, Photograph: Snap Stills/Rex

Latest News

Mobiddiction Wins Innovation Award At IABCA 2018
  • Media

Mobiddiction Wins Innovation Award At IABCA 2018

Sydney based tech consultants, Mobiddiction, has been crowned with the  Excellence in Innovation Award at the 2018 India Australia Business & Community Awards. Held at Brisbane  City Hall for the second consecutive year, the awards celebrate the Australia India relationship while honouring migrant entrepreneurship and community leadership and aims to raise awareness of Indians in […]

Indie Agency Edge Up Creative Recruits After A Series Of Wins
  • Media

Indie Agency Edge Up Creative Recruits After A Series Of Wins

Following recent new business wins including WW (formerly Weight Watchers), NGS Super and BASF, indie creative and content agency Edge has hired creative duo Peter Mountford (left in photo) and Salvatore Cavallaro (right). Copywriter Mountford was previously at Leo Burnett and R/GA, having worked on clients such as Telstra and McDonald’s, while art director Cavallaro was […]

Luminoso Launches Of Revolutionary Business Model
  • Media

Luminoso Launches Of Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]

Former Dentsu Exec Kym Pfitzner Joins Six O’Clock Advisory As Chairman
  • Marketing

Former Dentsu Exec Kym Pfitzner Joins Six O’Clock Advisory As Chairman

Australian-owned strategic communication firm Six O’Clock Advisory has announced the appointment of Kym Pfitzner as chairman. The 25-year media and marketing veteran will take up the non-executive post at the company from 14 January 2019. Pfitzner joins Six O’Clock Advisory as a highly-regarded adviser and director who has held senior leadership roles in the Asia […]

WPP AUNZ Study: Aussies Found To Regularly Lie About Money, Family & Happiness
  • Advertising
  • Marketing
  • Media

WPP AUNZ Study: Aussies Found To Regularly Lie About Money, Family & Happiness

Australians regularly lie about money, family, finances, their job and happiness, new research shows. They also keep big secrets from their partners, family and friends a new study by WPP AUNZ had revealed. The study, called Secrets & Lies, Uncovering the Underbelly of Australia, analyses the difference between what Australians say and what they think […]

by B&T Magazine

B&T Magazine
Sydney Airport Lands Massive Advertising Partnership
  • Advertising

Sydney Airport Lands Massive Advertising Partnership

Sydney Airport has partnered with large-format outdoor innovators, Wideopen Platform, to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multi-storey car park. Sydney Airport general manager of retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio. “We’re excited […]

Sunday TV Wrap: A Resurgent 60 Minutes Gives Nine A Big Win
  • Media

Sunday TV Wrap: A Resurgent 60 Minutes Gives Nine A Big Win

An emotional tell-all interview with NRL player Johnathan Thurston has delivered big numbers for Nine’s 60 Minutes last night. Thurston – who retired at the end of this season to become a Nine commentator – opened up about alleged rape allegations that have dogged his career way back when be played for Canterbury Bankstown in 2002. […]

by B&T Magazine

B&T Magazine
APN Outdoor Brings The Invictus Games To XtrackTV
  • Campaigns
  • Media

APN Outdoor Brings The Invictus Games To XtrackTV

APN Outdoor, the official Outdoor Media Partner of the Invictus Games Sydney 2018, has revealed the next phase of its partnership with the Games, launching coverage through its XtrackTV national digital rail network. The industry-leading XtrackTV network operated by APN Outdoor is delivering content from the games in Sydney to rail commuters, direct from the official broadcast partner, […]

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist
  • Campaigns

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist

Japanese cosmetic firm Shiseido has unveiled its latest campaign that’s epic as it is stunning. The three-and-a-half minute spot is called “The Party Bus” and goes from the surreal to the bizarre all while highlighting the power of make-up. It follows a young Japanese girl who falls for what appears to be a samurai, before ending with a […]

by B&T Magazine

B&T Magazine
Engaging.io Appoints Blockchain Specialist To Lead Business Development
  • Media

Engaging.io Appoints Blockchain Specialist To Lead Business Development

Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology. Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies. For more than two years he was charged with developing blockchain partnerships and marketing. Prior to […]

Ten Pictures That Will Make You Feel Good About Living Down Under
  • Co-Lab
  • Media

Ten Pictures That Will Make You Feel Good About Living Down Under

The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This is Australia’ collection, capturing all that is great about our lifestyle Down Under. We could be every one of these people. The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This […]

Partner Content

by B&T Magazine

B&T Magazine
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters an increase of 11.7 per cent over a year ago following the clubs back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League grand final champions Melbourne Victory were second with 526,000 supporters, down 8.7 per cent on a […]