Google Ranks The Best 360-Degree YouTube Ads Of 2016

Google Ranks The Best 360-Degree YouTube Ads Of 2016

Google has released the most watched 360-degree adverts of 2016, so far. The winner is the latest BMW advert starring supermodel of the moment Gigi Hadid.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

Aaron Luber, a Google representative who launched YouTube 360 and leading VR efforts across YouTube, wrote about the power of 360-video in his article Think with Google.

“On YouTube, we made a big, early bet on 360-degree video. This means viewers can see the video from every angle just by swiping or moving the phone or tablet around—no headset required. Uploads of 360-degree videos continue to grow and have doubled over the past three months.

“Brands are forging the way, using 360-degree video to film big events or get creative with ads. BMW used this technology for an ad featuring a 360-degree car race. The “School of Rock” musical created a 360-degree music video. AT&T simulated a car crash to drive home its phone safety message.

“For content creators, the potential of 360-degree video and VR is immense, but it’ll require a shift in thinking. VR lets viewers be active participants; they can look wherever they want. As Google’s principal VR filmmaker Jessica Brillhart puts it, the story is everywhere. So, rather than telling a story frame by frame, filmmakers need to build entire worlds.”

Check out the top ten advertising 360 videos so far:

The BMW M2 – Eyes on Gigi Hadid (360° Video)

McDonald’s: Angry Birds 360 Takeover

Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies

[아이오닉(IONIQ)] 아이오닉 360 VR 영상

The 2016 Honda Civic – 360-Degree Music Video Feat. Moses Sumney

A Walk in Their Shoes | 360 VR Film | AT&T | TOMS

Nike Football Sunar: Devre Arasi Konuşmasi 360

Samsung 360° Snowboard & Freeski Experience

XFINITY | 360° NASCAR Virtual Reality Experience

Jumeirah Inside – 360° YouTube Video