OFX, formerly known as OzForex, has appointed Rebecca Shears as chief marketing officer. Shears joined the global payments business in August last year, and has been instrumental in directing the international rebranding of six regional brands to one streamlined global entity.
OFX facilitates international currency transfers for consumers and payments for businesses. Using a proprietary interbank system, the Fintech is able to beat standard bank rates on international currency transfers by up to 75 per cent.
Shears has over 20 years of experience in marketing roles, executed across the UK and Australian markets. She started her career at Unilever and has since held positions at British Telecom, Telstra and T-Mobile. Her most recent role was head of marketing for the UK and Ireland at HP Inc. where she was tasked with increasing brand consideration, market share and driving digital transformation for their e-commerce business across Europe.
OFX CEO Richard Kimber commented; “Rebecca joined OFX six months ago as interim CMO and has done an outstanding job. She has developed a strong team and forged successful relationships with agencies, with a strong focus on metric driven outcomes. As CMO, Rebecca will oversee all marketing functions globally, and we are thrilled to have her permanently on board as we formalise our single global brand.”