Garnier Create Land And Sea Race Featuring Pro Surfer and Pro BMX Rider

Garnier Create Land And Sea Race Featuring Pro Surfer and Pro BMX Rider
SHARE
THIS



Cosmetics marketer Garnier is launching its new Fructis Grow Strong hair care range with an Australian exclusive online film via Publicis Melbourne. Featuring Australian world pro surfer Sally Fitzgibbons and pro BMX rider Kai Sakakibara, the online film captures the brand’s new essence of portraying strength to take life head on – with a race by land and sea.

Fitzgibbons is an Australian professional surfer on the Association of Surfing Professionals World Tour. She was born in Gerroa, NSW Australia, on 19 December 1990. Sakakibara is an Australian male BMX rider, representing his nation at international competitions. He competed in the time trial event at the 2015 UCI BMX World Championships.

Showcasing the best of Australian city and surf culture, Fitzgibbons and Sakakibara race their way through the breaking waves and paved streets of Queensland’s coastline.

This latest Publicis Melbourne spot marks a new direction for the Fructis Brand as it looks to create engaging market relevant content that is both entertaining and brand focused.

The film has been cut as long form content for social media as well as 15 second promo pre-rolls for YouTube. Since its launch last week the new work has accrued more than 570,000 Facebook views and 110,000 YouTube views.

CREDITS

Client:

Aurelie DeCremiers – Marketing Director, Consumer Division L’Oréal Australia

Client – Madeleine Curran – Marketing Manager, Garnier, L’Oréal Australia

Client – Josh Croall — Senior Brand Manager, Garnier Hair Care, L’Oréal Australia

 

Agency:

General Manager – Georgie Pownall

Creative Director – Ryan Petie

Senior Writer – Adam Ferrie

Senior Art Director – Peter Cvetkovski

Senior Account Director – Emma Salmon

National Head of Broadcast & Content  – Vicki Lee

 

Production:

Production Company – Taxi
Director: Justin McMillan

Producer: Mark Bishop

 

Post Production

The Post Lounge Melbourne

Editor: Sue Schweikert

 

Music:

Rumble Studios

Composer: Johnny Green

Please login with linkedin to comment

Latest News

Monday TV Wrap: MAFS Wins, Seven Wins, Viewers Desert Q&A
  • Media

Monday TV Wrap: MAFS Wins, Seven Wins, Viewers Desert Q&A

Monday night’s always an interesting bag on the telly, as the free-to-airs’ reality options attempt to outwit the ABC’s night of hard-hitting current affairs. Again, the night belonged to Married At First Sight that topped the time sheets with 1.3 million viewers. However, MKR wasn’t far behind with 1.12 million. Seven won the night with 34.6 per cent, followed […]

by B&T Magazine

B&T Magazine
News.Com.Au Remains The Most Read News Website, As ABC Soars 11%
  • Media

News.Com.Au Remains The Most Read News Website, As ABC Soars 11%

Nielsen digital news rankings for January 2018 revealed that news.com.au (5.4 million) remained the top news entity and grew 2 per cent when compared with the prior year. In second place was ABC News Websites (4.8 million, up 11 per cent ), who moved up from third place when compared to January 2017, switching places with nine.com.au […]

by B&T Magazine

B&T Magazine
Nielsen: Almost 11 Million Aussies Accessed Sport Online In January
  • Media

Nielsen: Almost 11 Million Aussies Accessed Sport Online In January

Intense heat aside, if there’s on thing the month of January delivers in Australia in spades it’s sport, sport and more sport. And now new data from Nielsen Digital Ratings for the month found that 10.9 million adult Australians consumed online sport content, an increase of 3.7 per cent when compared with the previous year. Despite more […]

by B&T Magazine

B&T Magazine
SPC Celebrates Its Centenary With New TVC Via Leo Burnett Melbourne
  • Advertising
  • Campaigns

SPC Celebrates Its Centenary With New TVC Via Leo Burnett Melbourne

Celebrating its centenary, Aussie fruit producer SPC has released a new masterbrand TVC celebrating the best of the company from the past 100 years. Developed by Leo Burnett Melbourne, the TVC depicts a typical Australian summer afternoon, complete with sprinklers, backyard cricket and a SPC pavlova enjoyed with family and friends. The commercial pans out […]

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

KPMG Appoints Ex-Zenith MD To Lead New Media Value Advisory
  • Media

KPMG Appoints Ex-Zenith MD To Lead New Media Value Advisory

Consulting giant KPMG Australia has announced the appointment of Karen Halligan to lead its new practice that will help clients navigate the changes and challenges in the media, publishing and advertising industries. Halligan will lead a specialist team that forms KPMG Media Value Advisory in Sydney and Melbourne that will help clients face a number […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

Outbrain Bolsters Senior Leadership Team After Record Year For APAC Division
  • Advertising

Outbrain Bolsters Senior Leadership Team After Record Year For APAC Division

Premium discovery and native advertising platform Outbrain has announced two senior leadership appointments for its international business team after closing a record year in the Asia-Pacific (APAC) region. Andrew Burke (pictured above, middle) joins Outbrain as its APAC managing director from Sensis, where he managed both the Yellow Pages digital business and Agency Found. Prior […]

Three Data-Driven Reasons Why Instagram Marketing Works
  • Marketing
  • Opinion

Three Data-Driven Reasons Why Instagram Marketing Works

In this opinion piece, Charles Tidswell (pictured below), vice president of the JAPAC region at SocialBakers, provides three data-fuelled reasons why Instagram should Be a part of a brand’s marketing strategy. Instagram is a highly popular online advertising channel that’s bringing value to two million marketers across the world. Recently, Instagram has been rapidly expanding […]

Opinion

by Charles Tidswell

Charles Tidswell
March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Why Do Aussie Brands Still Love Traditional Media Over Digital?
  • Advertising
  • Marketing
  • Opinion

Why Do Aussie Brands Still Love Traditional Media Over Digital?

In this opinion piece, John Vlasakakis (pictured below), head of search and media at GMG Digital, argues why it’s time for Aussie brands to wake up and start utilising the power of digital advertising before it’s too late. You would think that with the boom of digital media, traditional advertising would be dying, yet Australian […]

Opinion

by John Vlasakakis

John Vlasakakis
Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]