The Future Of The Experience Economy

The Future Of The Experience Economy
SHARE
THIS



Marketing professionals across sectors are being encouraged to hone their focus on delivering more meaningful, engaging customer experiences following the launch of a new investigation into the Experience Economy by the Deepend Group which reveals a wealth of untapped opportunities for brands.

A leading independent communications and innovation consultancy, the Deepend Group has brought together experts from across disciplines to create ‘Indepth: Experience Economy’; an online publication which combines market analysis, behavioural insights, blue-sky thinking and case studies to reveal how brands can tap into technology and changing consumer trends to deliver long-term gains.

Yesterday, the creative director at Deepend Nitin Mistry looked at the potential power of adding an emotional layer to the functional web, aligning digital tools with the emotional spectrum of the human condition. 

Highlights include interviews with MONA’s digital guru, Eleanor Robb, and CEO of RedBalloon, Nick Baker, plus expert advice on optimising online experiences and a first-look at the Experience Barcode; a unique tool developed to help marketers uncover key experience touch points and moments they can leverage to transform their interactions with consumers.

Matt Griffin, Founder and CEO of the Deepend Group, said that given the Group’s digital expertise and the tourism sector’s intrinsic links to ‘experience’, the collection uses travel and digital lenses to showcase how design, user experience and product/service offerings are evolving and where new opportunities lie.

“A good ‘experience’ is fast becoming the number one driver behind the actions of consumers and businesses alike. Given the rapid evolution of technology and changing expectations around what audiences expect when they interact with brands, the time is ripe to really focus on finding the correct moments and methods to engage audiences in meaningful ways to develop increased affinity and credibility,” he said.

‘Indepth: Experience Economy’ is part of an ongoing research and insights series from Deepend Group which comprises leading specialist agencies Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).

To view the full publication, click here. 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]