Finalists & Hosts Announced For Siren Awards Best Radio Ad Of 2015

Finalists & Hosts Announced For Siren Awards Best Radio Ad Of 2015
SHARE
THIS



Aussie ad agencies, radio stations and production studios are amongst the finalists announced and in the running for the Siren Awards Best Radio Ad of 2015.

Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.

Chris Taylor and Andrew Hansen, best known as members of the comedy group The Chaser will host the new, less formal Siren Awards event at Bar 100 on Thursday 14 May. No strangers to radio, Taylor and Hansen were part of the full Chaser team that made their radio debut on Triple M (2003) with “The Friday Chaser“. Throughout 2015 Taylor and Hansen are touring their live show, a parody of celebrity Q&As entitled In Conversation with Lionel Corn.

Chief executive officer of Commercial Radio Australia, Joan Warner said: “In its 11th year, the Siren Awards continue to highlight the excellence and creativity across radio advertising. The awards provide important peer recognition and the opportunity to reward agencies and clients for ads which stand out from the crowd.”

The Gold Siren winner will receive a trip to the Cannes Radio Lions in June, accompanied by the client of their winning campaign. In addition, Silver Sirens will be awarded to the winners of the three Siren categories of single, campaign and craft ads.

The winners are decided by the Siren Creative Council; a panel of creative directors from leading ad agencies. Finalists are selected from five rounds of Siren voting throughout 2014-15.

There is also a $5000 cash prize for a client-voted award. A panel of clients vote for the best ad from the round 1- 5 overall winners and it is presented to the writers of the winning ad.

Last year’s Gold Siren was won by “Road” by Jim Curtis and Ryan Fitzgerald from DDB Sydney, promoting Volkswagen’s Fatigue Detection Technology. The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, written by John Mescall and Pat Baron of McCann Melbourne, claimed the top gong across several categories, and the Radio Grand Prix in Cannes.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.

Full list of 2015 Siren Award Finalists can be found below.

2015 Siren Award Finalists

Single
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, No Coincidence
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, The Last Race Clemenger BBDO, Melbourne, Alex Derwin & Lee Sunter, Transport Accident Commission, Paranoia Clemenger BBDO, Sydney, Wayne Ching & Russel Fox, Transport Accident Commission, Cut It Out Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Sensitive Part Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Tooth Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Ball of Fire’
Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Slide’
Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Strings’ Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, Specsavers, Racecaller Disciple, Sydney, Alan Wilson & Peter Defries, Melanoma Institute Australia, Melanoma Spreads
Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Local Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Love
Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Talk Grey Melbourne, Melbourne, Shannon Crowe & Jackson Harper, Sportsbet.com.au, Man Hands
Leo Burnett Melbourne, Garret Fitzgerald & Joe Hill, SPC Perfect Fruit, Perfect World Leo Burnett Melbourne, Edward Heckes, Daniel Sparkes & Andrew Woodhead, 7-Eleven – Slurpee, Precious Nana
Leo Burnett, Sydney, Scott Huebscher, Bundaberg Rum, Men Like Us Like Tasting Leo Burnett, Sydney, Scott Huebscher, Bundaberg Rum, Men Like Us Like Valentines Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City of Perth, Father’s Day – Spiderman
Marketforce, Perth, Ryan Yip & Bryan Dennis, Curtin University, Garble Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett & Neil Martin, Tuart College & Canning College, Jerk- Duties Marketforce, Perth, Ryan Yip & Bryan Dennis, Curtin University, Good Luck
Marketforce, Perth, Ryan Yip & Bryan Dennis, Dawson’s Garden World, Short Lived Love Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green, Curtin University, Women in Engineering
M&C Saatchi, Sydney, Geoff Reid, Commonwealth Bank, Cabbie Meerkats, Perth, Kurt Beaudoin, Brownes Dairy, Octagon McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Anvils
McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Penguins Starcom/Mediavest, Sydney, Blake Gibson & Nathan Leigh-Jones, Glee, Glee in Harmony Southern Cross Austereo, Perth, Matt Dickson, Allpest, Expresso
Southern Cross Austereo, Perth, Matt Dickson, Melville Mazda, Polygraph – Mother In Law The Brand Agency, Perth, Mitch Mitchell, David Donald & Craig Buchanan, St John Ambulance WA, Barrier The Brand Agency, Perth, Murray Laird, St John Ambulance WA, Bleeding The Brand Agency, Perth, Murray Laird, St John Ambulance WA, Burns Workshop Australia, Sydney, Matt Arbon & Alex Davidson, Mindhealthconnect, Spot The Difference

Campaign
BD Network, Melbourne, Jessica Gunn, My Dog. Mars Petcare, My Everything Clemenger BBDO, Melbourne, Alex Metson & Tim Bishop, Transport Accident Commission, AEB Senses All The Dangers, AEB Two Voices, AEB With And Without
Clemenger BBDO, Melbourne, James Carter, Origin, Bills, Exit/Changes, Life
Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, The Last Race, No Coincidence, Correct Weight Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Underpants, Footy, Nipples, Tooth, Sensitive Part Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, ‘Get Closer to The Action Campaign’
Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages – Woodstock Bourbon, The Wood Does the Work: ‘Bob’, ‘Jed’, ‘Avery’ Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Love, Local, Talk
Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, See You/Make Something/All Enjoy
Leo Burnett, Melbourne, Edward Heckes, Daniel Sparkes & Andrew Woodhead, 7-Eleven – Slurpee, BYO Cup Day
Marketforce, Perth, Guy Howlett & Neil Martin, The Muresk Institute, Agricultural Innovations
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Father’s Day Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett & Neil Martin, Tuart College & Canning College, Jerk M&C Saatchi, Sydney, Geoff Reid, NRMA Insurance, Sounds Better: Choir, Echo, Cheer
McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Infrequent Flyers Club
Meerkats, Perth, Kurt Beaudoin, Brownes Dairy, Ridiculously Full Flavoured Saatchi & Saatchi, Joe Hawkins, Toyota, Bricklayer/Plumber/Electrician Southern Cross Austereo, Gosford, Cameron Horn, East Coast Fruit and Beverage Company, A Fruity World – The Journey Continues Southern Cross Austereo, Perth, Matt Dickson, Boost Juice, Hate Songs
Southern Cross Austereo, Melbourne, Darren Collins, Saint John Estate Agents, No Joke
Southern Cross Austereo, Perth, Matt Dickson, Melville Mazda, Polygraph Test Southern Cross Austereo, Perth, Matt Dickson, Allpest, We Don’t Do Husbands

Craft
Astbury Audio, Adelaide, Justin Astbury, RAA, PRS 3 Months Free
Brainestorm, Perth, Nick Gallagher, Department Of Transport, Brazilian
Brainestorm, Perth, Nick Gallagher & Mike Fragomeni, Dawson’s Garden World, Boyz
Brainestorm, Perth, Nick Gallagher, Tuart College & Canning College, Don’t Work for a Jerk – Pickle
Brainestorm, Perth, Nick Gallagher, Curtin University, Fascination
Brainestorm, Perth, Nick Gallagher, RAC, Flood
Brainestorm, Perth, Nick Gallagher, RAC, Faulty Boom Gates
Cutting Edge, Brisbane, Mike Lange, Golden Casket, Instant Scratch – Its Prestige Ticket
Cutting Edge, Brisbane, Mike Lange, Instant Scratch Its, Space Invaders
Cooch Creative, Perth, Nick Gallagher, Department Of Transport, Tooth
Eardrum, Sydney, Myles Lowe (Song Zu), St John Ambulance, Burns
Eardrum, Sydney, Myles Lowe (Song Zu), St John Ambulance, Bleeding
Eardrum, Sydney, Steve Hessell (20Below) & Myles Lowe (Song Zu), Commonwealth Bank, Cabbie
Eardrum, Sydney, Myles Lowe (Song Zu), Perth Zoo, Cool
Eardrum, Sydney, Paul Taylor, Toyota Workhorse, Electrician
Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Love
Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Local
Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Talk
Electric Dreams, Melbourne, Tommy Spender, Metro Trains, Deck the Halls (Dumb Ways To Die)
Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Ball Of Fire
Flagstaff Studios, Melbourne, Paul Le Couteur, Seek, Explosions and Stuff
Flagstaff Studios, Melbourne, Paul Le Couteur & Dee Gjedsted, Seek, Hammer & Nail
Flagstaff Studios, Melbourne, Paul Le Couteur, 7 Eleven, Limited Helmet
Flagstaff Studios, Melbourne, Paul Le Couteur, My Dog. Mars Petcare, My Hero
Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission, Paranoid
Flagstaff Studios, Melbourne, Paul Le Couteur, 7 Eleven, Precious Nana
Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Slide
Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Strings
Flagstaff Studios, Melbourne, Paul Le Couteur, Carlton Mid, The Last Race
Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission, Tongue
Gusto Music, Melbourne, Colin Simkins, SPC Perfect Fruit, Perfect World
Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work ‘Avery’
Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work ‘Bob’
Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work, Jed
Rumble Studios, Sydney, Tone Aston, Meat & Livestock Australia, ‘The End of Confusion’
Song Zu, Sydney, Abby Sie, Bundaberg Rum, Men Like Us Like Valentines
Soundbyte Studios, Perth, Brad Habib, Curtin University, Women in Engineering
Soundbyte Studios, Leederville, Brad Habib, City of Perth, Father’s Day – Spiderman
Timms Tunes, Adelaide, Mick Wordley, Motor Accident Commission of South Australia, Refresh Your Drive

Please login with linkedin to comment

Glass Ceiling

Latest News

Digital Breadcrumbs: Picking Up The pieces your competitors leave online
  • Opinion

Digital Breadcrumbs: Picking Up The pieces your competitors leave online

In this guest column, Meltwater’s area director, David Hickey (pictured below), says a quick glance at the mountains of data your competitors are producing can fast prove a boon for your business too… It’s time for businesses to start paying attention and embrace the new digital reality we’re living in. We are currently in the […]

Opinion

by David Hickey

David Hickey
“The Rock” Leads a Flotilla Of Athletes In Huge Under Armour Campaign
  • Campaigns

“The Rock” Leads a Flotilla Of Athletes In Huge Under Armour Campaign

US sportswear giant Under Armour has enlisted Dwayne “The Rock” Johnson to front a series of inspirational new ads featuring a host of sport stars and fitness icons. Created by Droga 5 the campaign is called “Will finds a way” and includes eight ads in all. Johnson aside, the spots include actress and martial arts star, Zoe Zhang. Fellow […]

by B&T Magazine

B&T Magazine
Facebook founder and CEO Mark Zuckerberg arrives to testify during a Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee joint hearing about Facebook on Capitol Hill in Washington, DC, April 10, 2018. / AFP PHOTO / SAUL LOEB        (Photo credit should read SAUL LOEB/AFP/Getty Images)
  • Media

Free TV Calls For ACCC Oversight Of Facebook & Google

In a submission lodged with the ACCC inquiry into digital platforms, industry body Free TV today called for greater regulatory oversight of Facebook and Google. The FreeTV submission identifies a number of key areas of concern: Heavy regulation on traditional media providers and almost none on Facebook and Google Questionable claims about the reach, viewability, […]

APN Outdoor Confirms Retention Of Three Key Contracts
  • Media

APN Outdoor Confirms Retention Of Three Key Contracts

APN Outdoor has used its annual general meeting to announce three key contract renewals: Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports, for multiple years. Company CEO and managing director, James Warburton, said: “These contracts represent an important part of our advertising offering. The far-reaching impact they provide delivers a compelling proposition and cements our commitment […]

Women In Media Profile: Olivia Warren
  • Media

Women In Media Profile: Olivia Warren

It's the latest in our Women In Media profiles, and this one is so good you'll possibly get a nervous twitch somewhere.

by B&T Magazine

B&T Magazine
LIDA Delivers Series Of Animated Info Bites For Busy Marketers
  • Marketing
  • Media

LIDA Delivers Series Of Animated Info Bites For Busy Marketers

M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game. ‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking. Launching today, the first video, ‘Success in 6 Seconds’, […]

Naked And Gidget Foundation Want Australians To Start Talking
  • Campaigns

Naked And Gidget Foundation Want Australians To Start Talking

Today Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program […]

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums
  • Marketing
  • Technology

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums

For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and MKTG. By integrating the Telstra Tracker data into the LED signage at the MCG and Etihad Stadium, fans will receive contextually relevant information from […]

Westfield Shows Off New Visual Identity In Line With Fresh Digital Offering
  • Marketing

Westfield Shows Off New Visual Identity In Line With Fresh Digital Offering

Scentre Group has unveiled a new brand look and feel coinciding with the re-launch of the Westfield.com.au and Westfield.co.nz sites. This digital-first visual identity sees a shift towards creating a more contemporary, invigorated and colourful brand, reflective of Westfield’s in-centre experience. The iconic Westfield logo will continue to lead brand communications, supported with a new […]

The Age Of The Ephemeral: Why Experiential Marketing Is Compulsory This Year
  • Marketing
  • Opinion

The Age Of The Ephemeral: Why Experiential Marketing Is Compulsory This Year

In this guest post, Keep Left’s head of consumer engagement, Johanna Murray (pictured below), explains the merits of experiential marketing, as well as sharing some tips on how to do it – and do it well. Humans love to label things – especially intangible things, like time. We like eras and ages and eons because they […]

Opinion

by B&T Magazine

B&T Magazine
The Top Social Media Marketing Trends For 2018
  • Advertising
  • Marketing
  • Technology

The Top Social Media Marketing Trends For 2018

This trends report is a must-read for all marketers, although it contains no news on the return of the bubble perm.

by B&T Magazine

B&T Magazine
How To Give And Take Feedback At Work
  • Opinion

How To Give And Take Feedback At Work

Georgia Murch (pictured below) is an expert in creating feedback cultures and author of Feedback Flow; The Ultimate Illustrated Guide to Embed Change in 90 Days. In this guest post, Murch offers her tips on giving (and receiving) feedback from colleagues without botching it up… We all know that feedback matters.  Most of us want the good, the bad and the […]

Opinion

by B&T Magazine

B&T Magazine
Dentsu X Expands Operations To Sydney
  • Advertising
  • Media

Dentsu X Expands Operations To Sydney

Have you completely forgotten what Sydney looks like? Well, thankfully this story comes with a handy pictorial reminder.

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV
  • Media

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV

SBS Radio has announced two new digital radio stations – SBS PopAsia, SBS PopDesi and a refresh of SBS Radio 3 – is now available on digital TV. SBS Radio 3 will broadcast world news and current affairs from the BBC World Service (previously airing on SBS Radio 4 on digital radio) and special events […]

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive
  • Campaigns
  • Marketing

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive

For its first Australian campaign, Champion has partnered with creative and content agency Emotive to launch a music program titled ‘Revealed’. The program champions emerging Australian artists by intimately telling their story through video, and providing funding and creative support to create world class music videos for new release music. The first Revealed artist is […]

Delacon Launches Call Analytics In India
  • Marketing

Delacon Launches Call Analytics In India

Australian-owned call analytics provider Delacon has continued its international expansion, opening an innovation centre in India to service local and global partners, and develop the next generation of call tracking and analytics solutions. The office in Chennai is the eighth for the Sydney-headquartered business, which enables brands and agencies to optimise marketing campaigns by accurately […]

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It
  • Marketing

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It

Sydney brand and digital agency Protein has been appointed to handle the retail and digital roll-out of recycling company Return-It, which has just been announced as the container collection network for the ACT. Return-It awarded the work to the 17-year strong agency, following Protein’s tender support and brand development of the retail concept. The public-facing […]

Why We Need To Talk More About Failure
  • Opinion

Why We Need To Talk More About Failure

This is an excellent article about celebrating failure. Although, admittedly, we failed to get to the very end of it.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Kimmie Neidhardt
  • Media

Women In Media Profile: Kimmie Neidhardt

Kimmie Neidhardt doesn't just have a very cool name, as you'll read here. There's a good head on those shoulders, too.

by B&T Magazine

B&T Magazine
SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney
  • Advertising
  • Media

SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney

Southern Cross Austereo (SCA) has announced the promotion of Nathan Soulsby to head of TV sales for Sydney. The announcement comes after Kristen Budd’s move to general manager of SCA’s Central Coast office. Caretaking the role during Budd’s maternity leave, Soulsby has been a key contributor to the consistent share and revenue growth that has […]

Columbus, A Merkle Company Announces Client Wins & Senior Appointments
  • Marketing

Columbus, A Merkle Company Announces Client Wins & Senior Appointments

Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months, including Macquarie University, Event Hospitality & Entertainment Limited and Hipages. Columbus has also appointed two group business directors in the Victorian market, with Leonie Dawkins (pictured above, left) and Guy McGechan (pictured […]

Black woman in handcuffs
  • Media

Adland Industry Leaders To Be Locked Up In Prison To Help Aussie Youth

Over sixty senior leaders from the media, marketing, tech and creative industry will spend the night in jail as part of UnLtd’s Adland Bail Out, to raise funds for Whitelion. The ‘inmates’ will be handing over their mobile phones and putting on their prison overalls to brave a night in the chilling cells of Yasmar […]

JCDecaux Partners With Seedooh To Verify OOH Campaigns
  • Advertising
  • Media

JCDecaux Partners With Seedooh To Verify OOH Campaigns

Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns. Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes. It will […]

Innovation: The Foundation Of Marketing & Sales Collaboration
  • Marketing
  • Opinion

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers want. The marketing agenda is increasingly being tied in […]

Opinion

by B&T Magazine

B&T Magazine
Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push
  • Marketing

Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push

Aussie food franchise Roll’d has announced it has signed on Melbourne digital marketing agency Impress!ve Digital to support its digital marketing. The partnership has already begun, with Impress!ve Digital aiming to significantly boost the company’s revenue through digital marketing strategies that are directly linked to return on investment and franchise acquisition. Impress!ve Digital has been […]

Yippee! More Photos from the 30 Under 30 Awards!
  • Advertising
  • Marketing
  • Media
  • Technology

Yippee! More Photos from the 30 Under 30 Awards!

If you think B&T simply runs these photo gallery stories so you can gawk at young, attractive people, you'd be right.

by B&T Magazine

B&T Magazine