Your Final Hours on Earth

Your Final Hours on Earth
SHARE
THIS



How would you spend your final hours on earth?…’The Countdown’ has begun.

Leading digital agency Soap Creative, Roadshow Films and Screen Australia have collaborated to launch the transmedia experience The Countdown – an immersive ‘interactive prequel’ ahead of the release of Australian apocalyptic thriller ‘These Final Hours’, that asks “How would you spend the last six months on Earth?”

In keeping with the film, The Countdown is set in a vast hyper-realistic world, where you can explore the story of a humanity-ending asteroid on a collision course with Earth.  Along the way you learn that things are not quite as they seem and realise that every decision has a drastic outcome for you and your friends.

To fully immerse you in the experience, The Countdown pulls in your closest Facebook friends, integrating them through stylised IMs, videos, emails and tweets.  These personal stories – combined with cameos from media personalities (including Nelson Aspen, Dan Ilic and Alicia Malone) – support a broader global narrative of government deception and the breakdown of society.  Overall, more than 900 pieces of unique content has been created, including over 20 minutes of video.

Created in close collaboration with the writer/director of ‘These Final Hours’, Zak Hilditch, The Countdown confronts you with realistic and thought-provoking moments that pull you into a fictional world – no more so than the first-person ‘Choose Your Own Adventure’ at the climax of the experience shot on location in Perth by Zak and producer Liz Kearney.

The Countdown finishes 12 hours from the end of the world, which is where the ‘These Final Hours’ film begins.

Michael Hughes, Creative Director at Soap said “The opportunity to create interactive content beyond the traditional 2 hour film format highlights the potential of cinema and digital working together.”

Phil Oneile, Marketing Director at Roadshow Films said “We are excited to have worked with Screen Australia and Soap to develop such an immersive transmedia execution that really sets the scene for our release of ‘These Final Hours’ on July 31. It’s great to be able to have a campaign that is as unique as the film itself.”

Zak Hilditch, writer/director of ‘These Final Hours’, said “I’m thrilled to be able to expand the universe of ‘These Final Hours’ and encompass the world outside the story in such an innovative way. I feel like we have come up with something truly unique here.”

Screen Australia COO, Fiona Cameron said “This initiative encourages filmmakers to engage with audiences in dynamic ways. The immersive story experience extends the story world, and has the potential to raise further awareness of the film, and enhance a deeper connection with audiences.”

The Countdown is now online here with ‘These Final Hours’ releasing in cinemas Australia wide on 31 July 2014.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]