Fairfax Media Launches Combined Audience Data And Programmatic Offering

Fairfax Media Launches Combined Audience Data And Programmatic Offering

Fairfax Media today announced a market-leading addition to its programmatic trading solutions, with advertisers now able to access premium audience data segments, coupled with Fairfax Media owned and operated inventory, in private marketplace (PMP) programmatic deals.

Through the Fairfax Exchange programmatic trading desk, advertisers will have access to 15 audience data segments, built using Fairfax’s Data Management Platform (DMP).

The audience segments leverage Fairfax’s rich and exclusive data sources to target specific audience groups during the purchase cycle, such as food lovers, auto intenders and technology mavens.

Fairfax Media’s DRX network & programmatic exchange national sales director, Ross Blackam, said, “This is a powerful, market-leading addition to our programmatic offering and we’re excited to be able to offer our clients the opportunity to access premium audience data together with premium publisher inventory, and driven by sophisticated programmatic technology.”

Fairfax Exchange is an automated digital marketplace that offers programmatic trading solutions across Fairfax Media’s display, mobile and video inventory.

Using Real Time Bidding (RTB), advertisers can access Fairfax Exchange programmatic inventory through two channels: private marketplaces, which are only available to select buyers and offers guaranteed impressions, specific audience buys, customised placements and a variety of targeting solutions; and an open marketplace, which is available to local and international bidders offering access to non-guaranteed impressions and large scale reach.

Fairfax Exchange reaches a premium digital audience of 7.1million* Australians each month.

* Source: Nielsen Online Ratings December 2015 people 14+ only.




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]