Eyeota Expands ANZ Team With Two Appointments

Eyeota Expands ANZ Team With Two Appointments
Joy Clark
By Joy Clark



 Eyeota has appointed two new staff as the company’s presence in the market continues to expand.

George Henshaw joins Eyeota as senior supply manager, responsible for data acquisition and account management.

Previously, Henshaw spent five years as Programmatic & Yield Manager with British Telecom in London, where he helped the company establish itself within the publishing sector.

He managed BT’s publisher portfolio, which included BT.com, sports, mail, Wi-Fi, and phonebook, and helped to onboard a data management platform to sell the company’s first-party data to agencies.

Prior to BT, Henshaw was campaign manager with rocketer and account manager with TradeDoubler UK.

Henshaw said: “It’s widely known that data is ‘the new oil’ and is a hugely valuable commodity for publishers.

“I’m excited to be part of a company that is at the forefront of data monetisation with a real focus on publishers.

“I look forward to working closely with our partners to help monetise their valuable data assets and create new revenue streams.”

Laura Widdowson comes to Eyeota as senior manager of demand.

Widdowson has over 10 years of experience working for top global media and ad tech companies in London and Sydney.

Her experience spans programmatic, digital, print and creative solutions across a multitude of platforms.

Prior to joining Eyeota, Widdowson was account director with Signal, the global marketing technology leader in real-time customer identity resolution.

She also worked at Xaxis, where she managed clients’ programmatic campaigns and budgets, as well as held roles at IPC Media, BBC Worldwide and Hearst Magazines UK.

“I am very excited to have the opportunity to be part of such a successful business and an ever-growing team,” Widdowson said.

“With extensive knowledge of agencies, I look forward to amplifying Eyeota’s audience solutions and driving further revenue growth in this market.”

Eyeota GM Peter Hunter said: “We are thrilled to have George and Laura join Eyeota.

“Their experiences in the market are valuable as we increase our investment and continue to build momentum across the region.”




Please login with linkedin to comment

eyeota

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]