Emerging Outdoor Player Takes Lead in WA

Emerging Outdoor Player Takes Lead in WA

Another significant change in the out-of-home industry has taken place with outdoor media specialists QMS, entering into an exclusive sales agreement to represent Paramount Outdoor Pty Ltd, one of Perth’s large format outdoor business.

Sara Lappage
Posted by Sara Lappage

This prized agreement sees QMS secure 35 existing premium large format sites together with a further 20 new sites under development across the highly sought after areas of Scarborough, Perth’s CBD, Victoria Park and Bunbury, covering all Perth’s major arterials leading to and from the CBD.

This sales agreement, effective immediately, provides QMS with a dominant position in Perth, Australia’s fastest growing outdoor market, and follows the recent partnership announcement with Manboom in Sydney.

QMS CEO Barclay Nettlefold said: The most pleasing aspect of this partnership is the obvious business synergies we share, and the desire and capability to take the business forward on the same growth path.”

“The Paramount and Manboom sales partnerships underpin QMS’ current growth strategy and are driven by market demand for a genuine outdoor alternative in the Perth and Sydney markets.  A shift we have seen building over the last 12 months with our Vic Track tender win and key digital developments in Melbourne, Brisbane and Adelaide,” he added.

Paramount Director Charles Maasdorp, said: “We sought a partner with a fresh approach and commitment to high quality outdoor solutions. We are excited about what the future holds for our business.”