Ed Sheeran Uses Nova To Annouce New Label

Ed Sheeran Uses Nova To Annouce New Label

Global superstar Ed Sheeran announced on Nova exclusively that he is launching his own label, Gingerbread with planned distribution via Atlantic UK internationally.

Jane Elliott
Posted by Jane Elliott

The first signing to his label is the Manchester based Jamie Lawson.

Ed Sheeran said, “This is a world exclusive, no one else in the world knows this yet. I’ve set up my first record label, it’s called Gingerbread and Jamie is my first signing. I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie.”

Lawson joined Sheeran at Smallzy’s Surgery for an interview and performance of his single Wasn’t Expecting That which was number one in Ireland. The new version of the single was recorded in London with additional vocal takes being done in Brisbane last week. Wasn’t Expecting That will be available for pre-order on iTunes this week, and is scheduled for Australia & New Zealand release around Easter.

Currently on tour in Australia & New Zealand as special guest for Sheeran, Lawson has two previous album recordings The Pull Of The Moon and Late Night Stars. He has shared the stage with the likes of Martha Wainwright, Damien Rice, Van Morrison, Glen Hansard, Katie Melua in addition to sold out dates of his own. Most recently, Lawson teamed forces with Sheeran for his arena tour across the UK and Europe, receiving impressive reviews along the way for his heartfelt delivery and lyrics. Make sure that you catch Lawson as he appears once again as Sheeran’s special guest on his upcoming tour.

Image via News.com.au