Drugstore, the innovation and start-up consultancy launched in Sydney last month, has formed its first business partnership by entering a collaboration with high-profile technology incubator business Pollenizer.
Drugstore Sydney was launched jointly on June 16 by Publicis Worldwide and ZenithOptimedia to help clients manage and succeed in a business environment where disruption is impacting many major industries. Starting with the Pollenizer partnership, Drugstore Sydney will provide large-scale clients needing step-changing innovation with access to small entrepreneurial businesses that have the innovations, but need access to scale.
“This is a three-way collaboration,” said Iona Macgregor, chief strategy officer of Publicis Worldwide Australia. “Publicis brings its world class brand strategy and creative skills to the table. ZenithOptimedia brings the highest standards of media innovation and execution and Pollenizer brings its internationally recognised credibility as an incubator of entrepreneurial businesses.”
Drugstore Sydney will offer clients digital innovation strategy, training, tech immersion and programs to bring them closer to the technology and entrepreneurial thinking of the startup world.
Drugstore Sydney is jointly managed by Iona Macgregor and Aaron Michie, ZenithOptimedia’s chief innovation officer. Michie said, “With Pollenizer in the building we can be more agile in bringing clients closer to incubation methodologies and entrepreneurs, while also giving Pollenizer greater access to the scale of our blue-chip clients.”
Phil Morle from Pollenizer said: “Drugstore Sydney is a highly advantageous platform for all by combining the innovation agility of startups with the firepower of brands. Between ZenithOptimedia and Publicis there are an extensive group of clients that will benefit from this new collaboration.”