Digital Jungle Wins Tourism Holdings Limited

Two embracing teddy bears looking through the window sitting on window-sill.
SHARE
THIS



Cross-cultural digital marketing agency Digital Jungle has been appointed as agency of record for Tourism Holdings Limited.

Tourism Holdings Limited (thl) is New Zealand’s premier tourism company and is the largest provider of holiday vehicles for rent and sale in Australia and New Zealand under the Maui, Britz, Mighty, KEA Australia and Motek Vehicle Sales brands.

Under the terms of the AoR, Digital Jungle will be the full-service digital marketing partner for thl, supporting its Chinese digital marketing programs such as social media, search marketing and broader brand marketing programs the thl.

Kate Meldrum, general manager group revenue, brand and customer experience, said: “We selected Digital Jungle given their knowledge and understanding of working with Chinese travel and tourism. After a pitch process, Digital Jungle stood out as the obvious partner in working with us. It was refreshing to find a digital marketing agency that brought more to a partnership than we were expecting.”

Chao Xu, managing director, New Zealand for Digital Jungle added: “We are excited to be appointed the digital marketing partner of this prominent New Zealand company and believe that we are well positioned with our travel and tourism experience with Chinese traveler to deliver some fantastic results.”

Latest News

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering
  • Marketing
  • Media

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief. The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth. CMO Brief’s foundation sponsor is […]

Iron Jack Salutes A Good Bloke & His Dog In New Campaign Via Ogilvy
  • Campaigns

Iron Jack Salutes A Good Bloke & His Dog In New Campaign Via Ogilvy

Following one of the most successful new beer launches in the past decade, Lion Beer Australia is continuing its mission to have Iron Jack become a household name, this week unveiling a new campaign aimed at showcasing the universal bond between man and dog. Developed by Ogilvy in partnership with UM and Geometry Global, the […]