DDI Appoints Angie Laxton As Lead Strategist And Stephanie Levy As Client Partner

DDI Appoints Angie Laxton As Lead Strategist And Stephanie Levy As Client Partner
SHARE
THIS



Sydney independent, DDI, has announced two senior appointments following a year of strong growth.

Angie Laxton, a highly experienced planner, has been promoted to lead strategist at DDI. Laxton joined DDI eighteen months ago as strategist and during that time has proven to be invaluable in helping clients discover that mysterious point where creativity and business reality meet, and the wonderful things that can happen when they do.

Originally a suit who moved into strategy, Angie has spent over 15 years at agencies like BWM, Clemenger BBDO, JWT and Leo Burnett working on brands including Diageo, Kellogg’s and Adidas, and has also experienced life on the other side of the fence at Blackmores.

In her new position Laxton will head up the strategy team at DDI working directly with Caroline McLaughlin (managing director) and Chris D’Arbon (creative director).

Steph and Angie DDI

Stephanie Levy (left) and Angie Laxton (right)

“Angie has a way of seeing what no one else can see and making it seem so simple. That incisiveness is the gift of a truly great planner, and we’re delighted to have her inimitable firepower at the helm of our Strategy team here at DDI,” McLaughlin said.

“It’s easy to over complicate strategy and underestimate intuition. DDI is a place where solid thinking can lead anywhere without being inhibited or overburdened,” Laxton added.

In a further move at the agency, Stephanie Levy has joined as Client Partner. Stephanie started her career in Sydney at Nielsen working in the grocery retail team helping clients understand their customer’s behaviour. In 2005 she moved to London and joined customer experience firm, dunnhumby (the team in charge of the Tesco Clubcard). In 2008, a move to Abu Dhabi saw her work in a multitude of roles including Manager of Loyalty Operations at Etihad Airways, Research & Planning Manager at Edelman and Account Director at Place Communications, a boutique communications and PR firm within the property sector.

After moving back to her hometown of Sydney in 2016, Levy commenced working at DDI.

On her appointment, McLaughlin said, “We knew the minute we met Steph that she would be a great addition to our collective.  She is one of those infectious people whose energy everyone wants to be around. Equally, she’s a consummate professional with global experience that’s a little outside the box for an ad agency including PR, Research and a client-side role – exactly the richness we love here at DDI.”

Levy added, “I’ve been lucky enough to be exposed to great clients while working alongside an amazing team. The people at DDI, regardless of role, are all gurus in their field and passionate to boot. I can’t wait to learn and grow here.”

Please login with linkedin to comment

DDI Agency Instagram ads

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.