DDI Appoints Angie Laxton As Lead Strategist And Stephanie Levy As Client Partner

DDI Appoints Angie Laxton As Lead Strategist And Stephanie Levy As Client Partner
SHARE
THIS



Sydney independent, DDI, has announced two senior appointments following a year of strong growth.

Angie Laxton, a highly experienced planner, has been promoted to lead strategist at DDI. Laxton joined DDI eighteen months ago as strategist and during that time has proven to be invaluable in helping clients discover that mysterious point where creativity and business reality meet, and the wonderful things that can happen when they do.

Originally a suit who moved into strategy, Angie has spent over 15 years at agencies like BWM, Clemenger BBDO, JWT and Leo Burnett working on brands including Diageo, Kellogg’s and Adidas, and has also experienced life on the other side of the fence at Blackmores.

In her new position Laxton will head up the strategy team at DDI working directly with Caroline McLaughlin (managing director) and Chris D’Arbon (creative director).

Steph and Angie DDI

Stephanie Levy (left) and Angie Laxton (right)

“Angie has a way of seeing what no one else can see and making it seem so simple. That incisiveness is the gift of a truly great planner, and we’re delighted to have her inimitable firepower at the helm of our Strategy team here at DDI,” McLaughlin said.

“It’s easy to over complicate strategy and underestimate intuition. DDI is a place where solid thinking can lead anywhere without being inhibited or overburdened,” Laxton added.

In a further move at the agency, Stephanie Levy has joined as Client Partner. Stephanie started her career in Sydney at Nielsen working in the grocery retail team helping clients understand their customer’s behaviour. In 2005 she moved to London and joined customer experience firm, dunnhumby (the team in charge of the Tesco Clubcard). In 2008, a move to Abu Dhabi saw her work in a multitude of roles including Manager of Loyalty Operations at Etihad Airways, Research & Planning Manager at Edelman and Account Director at Place Communications, a boutique communications and PR firm within the property sector.

After moving back to her hometown of Sydney in 2016, Levy commenced working at DDI.

On her appointment, McLaughlin said, “We knew the minute we met Steph that she would be a great addition to our collective.  She is one of those infectious people whose energy everyone wants to be around. Equally, she’s a consummate professional with global experience that’s a little outside the box for an ad agency including PR, Research and a client-side role – exactly the richness we love here at DDI.”

Levy added, “I’ve been lucky enough to be exposed to great clients while working alongside an amazing team. The people at DDI, regardless of role, are all gurus in their field and passionate to boot. I can’t wait to learn and grow here.”

Please login with linkedin to comment

DDI Agency Instagram ads

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine