DDB Melbourne Promotes Internally For New Managing Partner

DDB Melbourne Promotes Internally For New Managing Partner
SHARE
THIS



Six months ago, the DDB Melbourne office underwent a significant management restructure.

David Brown and Darren Spiller were appointed as joint leaders across the group business units; DDB Melbourne, RAPP, Tribal, DDB Shop, and Mango. In addition, DDB acquired segment specialists, Lifelounge and Dion Appel was appointed as managing director of DDB Melbourne.

Another exciting new development is Dion Appel’s promotion of Sarah Bailey to managing partner.

Bailey has been with DDB Melbourne for the most part of 13 years. In that time she has played a pivotal role in building enduring client partnerships, nurturing talent and is best positioned to work with Appel as he drives DDB Melbourne forward.

Appel commented, “We’re focused on consumer centricity to deliver best in class thinking and creative to help our clients’ businesses grow. A big part of getting our new model right is working with the smartest and sharpest talent – a profile fitting of Sarah Bailey.

“I’ve drawn upon Sarah’s extensive knowledge of the DDB Melbourne business, and her client experience, to help shape the new model. I’m delighted to have Sarah’s support. She’s a valued member of the leadership team, always guiding our talent to learn and strive for excellence whilst going over and above for our clients. I look forward to working closely with Sarah to help drive the agency to new heights with her added responsibility as managing partner.”

Bailey commented, “After over a decade at DDB I’ve seen and been part of a lot of change; both in the industry and here at DDB. And I think that now more than ever our focus should be great creative ideas. I still really believe in the power of creativity and want this to be what more of our conversations with clients are about. I’m excited to be a part of bringing great ideas to life in our new model and to build the profile of business management as being critical in this process.”

DDB Melbourne Group managing director David Brown said, “The appointment of Sarah Bailey to managing partner is very much in line with our new company strategy and vision; to build brand love. She combines her excellent interpersonal skills with a sharp intellect and strong business acumen to deliver exceptional results.”

DDB Melbourne chief creative officer Darren Spiller added, “We refer to our staff as ‘talent’ for a reason: we don’t just hire people to fill roles, we attract charismatic people that are creative and curious. Nurturing and encouraging their personal interests is a top priority.”

The multi-talented Sarah Bailey has recently published a collection of short stories titled, This is home, now available online and in selected bookshops nationally.

Latest News

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.