Datorama Appoints New Leaders Around The World

Stressful people waiting for job interview
SHARE
THIS



Marketing intelligence company Datorama has appointed several people to new positions all over the world.

Datorama has promoted Mick O’Brien to managing director of Asia and Pacific (APAC). O’Brien, who formerly managed operations for Eyeblaster and MediaMind (now Sizmek) in Asia and North America, will help expand Datorama’s presence throughout Asia — particularly in Japan, China, Hong Kong and Singapore — even as he helps regional advertisers better understand the effects of their trans-national marketing activities.

The company also brought in Jared Hand to serve as senior vice president of sales, North America. As he supervises a growing sales team, Hand will simultaneously increase the number and quality of Datorama’s relationships with product brands. Hand joins Datorama from Beanstock Media, which had acquired Onswipe, where Hand had likewise served as CRO.

“Demand is so strong at the enterprise level that we needed to bring Jared in,” said Datorama CEO Ran Sarig. “His deep experience both working closely with Fortune 500 brands and building sales organizations will serve Datorama’s growth well.”

Nitzan Yaniv has also been promoted to managing director of Europe, the Middle East, and Africa (EMEA). Yaniv has been Datorama’s U.K. managing director since 2013, and will now expand his influence to the entire region.

“Nitzan and O’Brien have built strong relationships with agencies and brands in Europe and Asia,” said Sarig. “They know how to help local media channels aggregate, clean, analyze and present otherwise-siloed data in a comprehensive way that can really help those channels grow.”

As data becomes increasingly complex, O’Brien, Hand, and Yaniv seek to help their clients on a strategic level.

Please login with linkedin to comment

Etihad Airways Instagram ads

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]