Datorama Appoints New Leaders Around The World

Stressful people waiting for job interview
SHARE
THIS



Marketing intelligence company Datorama has appointed several people to new positions all over the world.

Datorama has promoted Mick O’Brien to managing director of Asia and Pacific (APAC). O’Brien, who formerly managed operations for Eyeblaster and MediaMind (now Sizmek) in Asia and North America, will help expand Datorama’s presence throughout Asia — particularly in Japan, China, Hong Kong and Singapore — even as he helps regional advertisers better understand the effects of their trans-national marketing activities.

The company also brought in Jared Hand to serve as senior vice president of sales, North America. As he supervises a growing sales team, Hand will simultaneously increase the number and quality of Datorama’s relationships with product brands. Hand joins Datorama from Beanstock Media, which had acquired Onswipe, where Hand had likewise served as CRO.

“Demand is so strong at the enterprise level that we needed to bring Jared in,” said Datorama CEO Ran Sarig. “His deep experience both working closely with Fortune 500 brands and building sales organizations will serve Datorama’s growth well.”

Nitzan Yaniv has also been promoted to managing director of Europe, the Middle East, and Africa (EMEA). Yaniv has been Datorama’s U.K. managing director since 2013, and will now expand his influence to the entire region.

“Nitzan and O’Brien have built strong relationships with agencies and brands in Europe and Asia,” said Sarig. “They know how to help local media channels aggregate, clean, analyze and present otherwise-siloed data in a comprehensive way that can really help those channels grow.”

As data becomes increasingly complex, O’Brien, Hand, and Yaniv seek to help their clients on a strategic level.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]