Scentre Group, owner and operator of Westfield shopping centre, has revealed the latest mini-documentary in a series created for its “Fashion Obsessed” AW15 campaign, featuring recently appointed Westfield Style Ambassador, Dannii Minogue.
Minogue joins international fashion heavy-weight Derek Blasberg, Alexa Chung and Australian model turned actress Abbey Lee. The video content, supported with paid media from Monday 4 May, also coincides with the announcement of Dannii Minogue’s “Fashion Obsessed” in-centre appearance dates and locations.
Minogue will appear at Westfield Parramatta (NSW) on Thursday 23 April, Westfield Garden City (QLD) on Sunday 26 April and Westfield Fountain Gate (VIC) on Thursday 30 April to share expert advice and reveal her top Westfield looks.
Minogue said: “It is an honour to be Westfield’s AW15 Style Ambassador. I’m so excited to reveal my must-have buys of the season to Westfield shoppers around the country.
“The most exciting thing about a new season is feeding your fashion obsession – whether you have a penchant for precious fabrics, adore seventies prints or love lashings of leather, this Autumn Winter, Westfield has the season’s most coveted trends covered.
“I’m very much looking forward to meeting fellow fashion devotees and sharing my latest fashion obsessions along with some fun fashion flashbacks from my very own personal wardrobe.”
Sarah Cleggett, general manager marketing at Scentre Group said: “We’re excited to share the fashion obsessions and confessions of Dannii Minogue with Westfield shoppers. As a popular Australian style icon, Dannii’s approach to fashion is inspiring and we look forward to revealing her favourite looks of the season.”