Aussie clothing brand Country Road has kicked off the New Year with the launch of digital initiative LIVE WITH US.
As the digital expression of the brand’s lifestyle philosophy, LIVE WITH US will provide a wealth of insider tips, profiles and curated posts from tastemakers both here and around the globe, highlighting fashion, living, culture, travel, entertaining and design.
LIVE WITH US comes as a natural progression for the brand, distilling its unique approach to modern Australian life into the ultimate insider’s perspective into the world of Country Road.
Country Road’s managing director, Sophie Holt said, “We’re excited to share our creativity with readers. we envisage LIVE WITH US as a place to escape the day-to-day, feel inspired, surprise and above all, feel as though they have just spent time with a stylish, in-the-know friend.”
Principal to the direction and tone will be LIVE WITH US editor Natasha Inchley. Current contributor at Vogue Australia and editor of her own website Moda Familia, Natasha’s expertise will ensure distinctive, engaging and aspirational content.
Editor Natasha Inchley describes what drew her to the unique project; “LIVE WITH US is a celebration of Country Road’s aesthetic, its clever creative friends and all the simple pleasures that make daily life seem that much more beautiful and interesting. A visual and cultural treat, the site is a mix of compelling ideas and, most excitingly, it offers a sneak-peek into the lives of some of Australia’s most intriguing talents.”
As LIVE WITH US launches readers will gain access to a guided tour of Sophie Lee’s summer home in Palm Beach, a glimpse into stylist Sibella Court’s studio work space, be privy to Holt’s must see Paris itinerary and be taken behind the scenes with the creative teams at Country Road, plus many more compelling features.