Comms Agency Cassette Adds PR Arm And Expands To Hong Kong

Comms Agency Cassette Adds PR Arm And Expands To Hong Kong
SHARE
THIS



Creative communications agency Cassette has announced two significant business expansions – the launch of a public relations arm and the opening of a Hong Kong office.

Cassette’s expansion into public relations comes as a result of demand from current clients for increased strategic communications counsel; PR will sit alongside the existing creative, strategy, print and digital departments within Cassette to provide clients with full service communications support from concept to delivery, via all consumer touch points.

Leading Cassette’s public relations business is consumer PR specialist, Jess Nunns, formerly CEO at Undertow Media. Jess Nunns brings 14 years’ agency experience – delivering communications strategy and major campaigns for brands in the travel, aviation, food/FMCG, health, beauty, lifestyle, retail and corporate sectors – and strong industry and best practice knowledge having been a founding member of the national Public Relations Council (PRC).

Recognising the importance of a strong Sydney presence for PR, Annabelle Jones also joins Cassette as communicators director for Sydney operations. Annabelle brings over 10 years media and communications experience gained from client and agency-facing roles, working across major consumer, lifestyle, corporate and entertainment brands.

Annabelle and Jess join a 45-strong team at Cassette, which already houses staff with PR agency, brand strategy and journalism backgrounds, and will be supported by a communications specific team expected to number 15 by early 2015.

The new public relations offer means Cassette has formally parted ways with past partner AMPR, though the businesses will continue to work collaboratively on shared clients.

The opening of the Hong Kong office also comes from a need to better service Cassette clients – particularly in the property sector where offshore marketing is increasingly important, and in Cassette’s print and branded merchandise business, which will be able to deliver better quality product with considerable savings.

Cassette’s growth has been consistent through its 15-year history, driven by founder and owner Charlie Goldsmith’s ongoing quest to service clients better and make the communications process as easy and enjoyable as possible.

“At Cassette, we are a family of specialists with a common love of creative expression. Our communication skills and services are integral to our clients’ businesses and as their needs change and grow, we continually adapt. We want the right people in the right places – that philosophy has taken Cassette from my lounge room in 1999 to where it is today,” said Goldsmith.

Overseeing the new developments is director Jessica White, who has a breadth of experience in all facets of Cassette’s business operations, gained from three years as General Manager and prior in-house marketing roles at Mercedes-Benz, L’Oreal Australia and The GPT Group.

Current Cassette clients include property leaders Savills Australia & New Zealand, Stockland,
Pace Development Group and ID Land (property being a sector in which Cassette has unparalleled experience in), retail and consumer brands such as The GPT Group, Forever New, Jayco and NAB, and recent wins Lion Co. and the Victorian Racing Club (VRC).

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]