Comms Agency Cassette Adds PR Arm And Expands To Hong Kong

Comms Agency Cassette Adds PR Arm And Expands To Hong Kong
SHARE
THIS



Creative communications agency Cassette has announced two significant business expansions – the launch of a public relations arm and the opening of a Hong Kong office.

Cassette’s expansion into public relations comes as a result of demand from current clients for increased strategic communications counsel; PR will sit alongside the existing creative, strategy, print and digital departments within Cassette to provide clients with full service communications support from concept to delivery, via all consumer touch points.

Leading Cassette’s public relations business is consumer PR specialist, Jess Nunns, formerly CEO at Undertow Media. Jess Nunns brings 14 years’ agency experience – delivering communications strategy and major campaigns for brands in the travel, aviation, food/FMCG, health, beauty, lifestyle, retail and corporate sectors – and strong industry and best practice knowledge having been a founding member of the national Public Relations Council (PRC).

Recognising the importance of a strong Sydney presence for PR, Annabelle Jones also joins Cassette as communicators director for Sydney operations. Annabelle brings over 10 years media and communications experience gained from client and agency-facing roles, working across major consumer, lifestyle, corporate and entertainment brands.

Annabelle and Jess join a 45-strong team at Cassette, which already houses staff with PR agency, brand strategy and journalism backgrounds, and will be supported by a communications specific team expected to number 15 by early 2015.

The new public relations offer means Cassette has formally parted ways with past partner AMPR, though the businesses will continue to work collaboratively on shared clients.

The opening of the Hong Kong office also comes from a need to better service Cassette clients – particularly in the property sector where offshore marketing is increasingly important, and in Cassette’s print and branded merchandise business, which will be able to deliver better quality product with considerable savings.

Cassette’s growth has been consistent through its 15-year history, driven by founder and owner Charlie Goldsmith’s ongoing quest to service clients better and make the communications process as easy and enjoyable as possible.

“At Cassette, we are a family of specialists with a common love of creative expression. Our communication skills and services are integral to our clients’ businesses and as their needs change and grow, we continually adapt. We want the right people in the right places – that philosophy has taken Cassette from my lounge room in 1999 to where it is today,” said Goldsmith.

Overseeing the new developments is director Jessica White, who has a breadth of experience in all facets of Cassette’s business operations, gained from three years as General Manager and prior in-house marketing roles at Mercedes-Benz, L’Oreal Australia and The GPT Group.

Current Cassette clients include property leaders Savills Australia & New Zealand, Stockland,
Pace Development Group and ID Land (property being a sector in which Cassette has unparalleled experience in), retail and consumer brands such as The GPT Group, Forever New, Jayco and NAB, and recent wins Lion Co. and the Victorian Racing Club (VRC).

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]