Media agency Carat Melbourne has announced that it has extended its contract with long-term client Bob Jane T-Marts.
Joseph Pardillo, managing director of Carat Melbourne, said the tyre and auto giant has been one of the longest-standing client partners of Dentsu Aegis Network (Carat’s parent company) throughout its evolution in this market, and has been an important client of Carat’s over the past five years.
“Creating new paths to market in the highly competitive and cut-throat retail category has been a challenge we’ve relished facing head on with Bob Jane,” he said.
“Their unwavering leadership position in market is testament to their willingness to evolve and adapt, not just in line with the category, but ahead of it.
“We are very much looking forward to continuing the relationship as their agency of choice.”