Gird Your Loins! Cadbury’s Released Two New Choccie Flavours For The Olympics!

Gird Your Loins! Cadbury’s Released Two New Choccie Flavours For The Olympics!
SHARE
THIS



As if your TGIF feeling couldn’t get any better comes news Cadbury has released two new flavours to celebrate its Olympics sponsorship. The flavours are Apple Crumble and Lamington.

When developing the flavours Lauren Fildes, strategic partnerships and events at Mondelez ANZ, said they wanted to create something quintessentially Aussie – the lamington flavour – that perhaps was more loved than the chocolate and vegemite flavour that divided a nation.

“The lamington really represents that great Aussie treat that we know and love,” Fildes told B&T.

And the Apple Crumble flavour comes from uniting the Aussie and Brazilian colours green and gold – green for the stewed apples inside the plump treat and gold for the warmly roasted oats and crumble adorning the dessert.

“We tested a lot of different flavours,” she said, “but we thought those two resonated really well.”

20160623_172050_resized

Even pressed, Fildes kept her lips sealed on what the other flavours were, just in case the brand was ever to roll them out in the future.

On top of the flavours, Cadbury said it’s giving customers the chance to jet off to the Rio Olympics in August to try and rally the Brazilian troops to cheer for the Aussies. The four lucky ones just have to show Cadbury how they would get the locals cheering for our guns.

While the Cadbury/Olympic sponsorship raised some eyebrows in the UK when it first began – given it was a chocolate brand supporting the highest level of sporting fitness and talent around – the brand has consistently reiterated everything in moderation. Back in 2012 the chocolate brand’s chief Paul Deighton defended the sponsorship, and recently Cadbury Australia’s ambassador, cyclist Anna Meares, said you really have to look at it in the “human context”.

“We’re all people,” she told B&T when it was revealed she and hurdler Sally Pearson were ambassadors for Cadbury. “Anything in life is done in moderation and you have to be able to have some self-control and some education and some information about what it is you’re putting into your body and why.”

The flavours are available now, but only until the population has gobbled them all up.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]