Publicis Mojo Melbourne has been appointed to lead creative-brand assignments for Bulla, one of Australia’s oldest family owned and operated dairy companies. The agency was appointed after a creative pitch process involving four agencies.
“In a tough pitch process, Publicis Mojo was a standout contender,” said Nick Hickford, general manager, marketing and innovation for Bulla. “Their creative work demonstrated real understanding of our brand and the categories where we compete.”
Hickford added, “We have ambitious plans and targets for our products and we believe Publicis Mojo’s campaign will provide us with highly differentiated messaging that will connect well with our customers.”
Georgina Pownall, general manager of Publicis Mojo Melbourne, said the agency redesigned its approach to business development in competing for Bulla under Hickford’s differentiated communication services model.
“The dairy marketing category is highly competitive and many brands are struggling to achieve differentiation,” said Pownall. “We believe our work will be truly innovative for the category and we are looking forward to a strong partnership with Bulla.”
Founded by three families in country Australia, Bulla has been making dairy products with care, craftsmanship and passion since 1910. Six generations on it has grown from its cornerstone product cream to include a range of fresh cheese, ice cream and frozen yoghurt.