GPY&R and oOh!media have created a billboard made from washing, for LG Electronics Australia. All 71 items were washed in a single load in the LG ultra large capacity washing machine and then assembled on the billboard at oOh’s fabrication warehouse.
The billboard, located on Qantas Drive near Sydney International Terminal, measured 12m x 3m and comprised of five bed sheets, twelve bath towels, five tablecloths, eight shirts, nine t-shirts, ten pillow cases, nine pairs of underwear, six washcloths and seven handkerchiefs.
Lambro Skropidis, general manager of marketing at LG Electronics said: “One of the most powerful tools in advertising is the product demo. This one is simple, impactful and sure to resonate with busy Aussie families for whom laundry can be a part of their daily routine.”
Brendon Cook, CEO of oOh! said: “At oOh! we’re particularly passionate about creative on outdoor billboards and love working closely with agencies to bring ideas to life.
“Collaborating with GPY&R for LG’s ‘Done in One’ at Sydney Airport, provided a great opportunity for us to work together to create a high impact canvas that allowed LG Electronics to take their engaging concept to the masses.”