Bauer Xcel Media Selects Wochit For Strategic Social Video Program

Bauer Xcel Media Selects Wochit For Strategic Social Video Program
SHARE
THIS



Bauer Xcel Media Germany, part of multi-platform media company Bauer Media Group’s global digital division, today announces it has selected leading video creation platform Wochit to support its expanding video production goals.

Bauer Xcel Media, one of the world’s fastest growing digital media companies, chose Wochit in the German market to accelerate production of video for its full brand portfolio, a key part of the company’s strategy to reach and engage audiences across online, mobile and social channels.

The videos created using Wochit will enhance Bauer Xcel’s unique editorial offering that promotes original, viral-oriented content centered around audience needs.

Commented Markus Huessmann, Managing Director Bauer Xcel Media Germany, “In today’s fragmented media environment, it’s imperative to meet audiences where they are online with the content they’re looking for. Wochit’s easy-to-use editor and library of rich content has given us a faster and more efficient way to attract and keep audiences through shareable social video. Ultimately, this gives the Bauer Xcel Media portfolio of brands considerable differentiation and competitive advantage.”

Added Christoph Pleitgen, SVP Sales & Business Development, EMEA & APAC for Wochit, “We are elated to be supporting Bauer Xcel Media in execution of their ambitious video production goals. By embracing social video to grow and engage audiences, they are better positioning their digital brands for long term success.”

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]