Bauer Xcel Media has announced Perth-based media representation agency Media Tonic will represent Bauer Xcel Media’s digital products in WA and SA.
The appointment will see Media Tonic work alongside Bauer Media’s existing in-house team in Perth and Adelaide, to deliver best in market advertising solutions for WA and SA based clients.
On the appointment Bauer Xcel Media managing director Carl Hammerschmidt said, “The addition of Media Tonic’s digital team, led by Trent McKeown, to our sales force will generate more visibility for our brands in the SA and WA market.
“They are a team of experienced digital executives who have a great reputation for delivering market-leading campaigns for clients. They will be a great addition to the Bauer Xcel Media team in the Perth and Adelaide markets working alongside the existing Bauer teams.”
Media Tonic will represent all of Bauer Xcel Media’s digital properties connected to the TO LOVE digital women’s network including The Australian Women’s Weekly, Woman’s Day, Cosmopolitan, CLEO, Shop til You Drop, Harper’s BAZAAR, ELLE, Gourmet Traveller, and the recently launched Food To Love and Homes To Love.
Trent McKeown, digital media manager at Media Tonic said, “This is a great fit for Media Tonic and we’re delighted to be working with the Bauer team across the TO LOVE digital women’s network in WA and SA. This is a truly great network to engage women, with a mobile led strategy and dynamic content across multiple touch-points.”
Media Tonic’s appointment is effective immediately.