Axis Animation & Jumbla Partner On Design-driven Forza Motion Graphics

Axis Animation & Jumbla Partner On Design-driven Forza Motion Graphics
Chris McMahon
By Chris McMahon



Axis Animation has announced it has partnered with Melbourne design and film production company Jumbla to enhance its service offering by adding high-end motion graphics to the mix.

Jumbla’s most prominent project in partnership with Axis comprises of 12 design-led videos that blend motion graphics and animation for Microsoft’s Forza Motorsport 6 expansion packs, NASCAR and Apex.

Each video speeds through a different period of racing, from the scratchy sepia of early head-to-heads, through the neon-tinged vector lines of the 80s, and into the slick painterly visuals of modern rubber-burning drifters.

The partnership also allows Axis to tap into Jumbla’s motion graphics specialists, utilising their skillset to deliver design-led content of a different yet complementary nature to Axis’ traditional output.

Jumbla has provided design and motion graphics services on a number of other Axis projects, including work on Mattel’s Monster High, Amazon Studios and The Bureau of Magic’s Lost in Oz, Netflix’s Kiss Me First, as well as cinematics for Grey Box’s Grey Goo. Jumbla also worked on a title sequence for BBC Three’s Clique.

Debbie Ross, executive producer at Axis Animation, said: “Jumbla’s design and motion graphics skillset is first-rate.

“Working in partnership with the studio, we can add this beautifully imaginative, design-led discipline to the Axis offering, meaning even more versatile, varied and wide-ranging work from our studio.”

Steve Bradshaw, head of production at Jumbla, said: “We work in very close collaboration with the Axis team, almost as an extension of their team of talented artists.

“By leveraging our specialist creative toolset, we can bring even more flair to the excellent projects Axis is already working on.”




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