Australian Paper Appoints Dentsu Mitchell For Reflex Relaunch

Australian Paper Appoints Dentsu Mitchell For Reflex Relaunch
SHARE
THIS



Australian Paper has announced it has awarded its communications planning account to Dentsu Mitchell following a competitive pitch.

Dentsu Mitchell is a long-standing partner of Australian Paper, having worked with the business since 1995.

Australian Paper is reinvesting in its flagship brand, Reflex, with a refreshed creative campaign in early 2018.

Sue Clohesy, marketing manager of office papers at Australian Paper, said: “We are charged with reinvigorating our iconic Australian Reflex brand in an extremely challenging market environment.

“Dentsu Mitchell has demonstrated they are the right media agency partner for us, and we look forward to working with them as we embark on this important new chapter for Reflex.”

Adrian Roeling, national managing director, Dentsu Mitchell, said” “Our appointment to Australian Paper demonstrates our commitment to delivering innovative and effective business solutions through communications.

“We are thrilled to be partnering with Australian Paper to help them further optimise their brand communication outcomes for Reflex.

Michelle O’Brien, group client service director at Dentsu Mitchell, added: “Australian Paper’s brief allowed us to demonstrate our depth in communication strategy and planning capability.

“Our data analytics and propriety tools supported each step of the strategy, instilling confidence in the Australian Paper team. We are excited to work with Australian Paper as they reposition their premium brand, Reflex.”

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]