Australia Snags 13 INMA Global Media Awards

Australia Snags 13 INMA Global Media Awards
SHARE
THIS



Australia’s news media publishers have won an impressive 13 INMA (International News Media Association) Global Media Awards, second only to the US in the awards tally.

The awards, announced last night at the Victoria & Albert Museum in London, saw News Corp Australia win 10 awards, Fairfax Media win one award and APN win two. In addition, Fairfax Media New Zealand won Best in Asia Pacific for its “News rewired – writing our next chapter” campaign.

The 2016 INMA Global Media Awards competition received 699 entries from 264 news brands across 40 countries. Australian and New Zealand publishers converted 100 per cent of their finalist nominations into trophies. NewsMediaWorks’ member Singapore Press Holdings also won two awards.

“Australian news media publishers have proven by winning these prestigious INMA Awards that they are among the best world in terms of innovative print and digital solutions that engage our audiences, deliver results for advertisers and grow revenue,” NewsMediaWorks marketing director Charlie Murdoch said.

The Australian INMA Award winners were:

  • Best Brand Awareness Campaign: First Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”

  • Best Use of an Event to Build a News Brand: Third Place (Group 1: Regional/Local Brands):

Herald Sun, South Bank, Australia, “Herald Sun 25th Anniversary”

  • Best New Print Product: Second Place (Group 1: Regional/Local Brands):

The Advertiser, Adelaide, Australia, “The Advertiser Real Estate Magazine”

  • Best Use of Video: Third Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”

  • Best Use of Social Media: Second Place (Group 1: Regional/Local Brands):

NewsLocal, Surry Hills, Australia, “#SnapSydney”

  • Best New Paid Content or Subscription Initiative: Third Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Tablet Value Bundle”

  • Best Marketing Solution for an Advertising Client:
    • Group 1: Regional/Local Brands – Third Place:

The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”

  • Group 2: Global/National Brands:

First Place: The Australian, Surry Hills, Australia, “GE”

Second Place: News.com.au, Brisbane, Australia, “Storyful Endeavours Prove Tasty”

  • Best Execution of Print Advertising: Third Place (Group 1: Regional/Local Brands):

The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”

  • Best Execution of Native Advertising:
    • Group 1: Regional/Local Brands) – Third Place:

The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”

  • Group 2: Global/National Brands) – Second Place:

Fairfax Media, Pyrmont, Australia, “South Australia Tourism Commission”

  • Best Use of Consumer Research: Second Place (Group 1: Regional/Local Brands)

The Daily Telegraph and Herald Sun, Surry Hills, Australia, “There´s No Place Like Home”

The annual INMA Global Media Awards reveal best practices to energise brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies.

NewsMediaWorks CEO Mark Hollands judged various categories, though none in which member titles were finalists.

A full list of 2016 INMA Global Media Award winners can be viewed here.

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.