Australia Snags 13 INMA Global Media Awards

Australia Snags 13 INMA Global Media Awards

Australia’s news media publishers have won an impressive 13 INMA (International News Media Association) Global Media Awards, second only to the US in the awards tally.

Rochelle Burbury
Posted by Rochelle Burbury

The awards, announced last night at the Victoria & Albert Museum in London, saw News Corp Australia win 10 awards, Fairfax Media win one award and APN win two. In addition, Fairfax Media New Zealand won Best in Asia Pacific for its “News rewired – writing our next chapter” campaign.

The 2016 INMA Global Media Awards competition received 699 entries from 264 news brands across 40 countries. Australian and New Zealand publishers converted 100 per cent of their finalist nominations into trophies. NewsMediaWorks’ member Singapore Press Holdings also won two awards.

“Australian news media publishers have proven by winning these prestigious INMA Awards that they are among the best world in terms of innovative print and digital solutions that engage our audiences, deliver results for advertisers and grow revenue,” NewsMediaWorks marketing director Charlie Murdoch said.

The Australian INMA Award winners were:

  • Best Brand Awareness Campaign: First Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”

  • Best Use of an Event to Build a News Brand: Third Place (Group 1: Regional/Local Brands):

Herald Sun, South Bank, Australia, “Herald Sun 25th Anniversary”

  • Best New Print Product: Second Place (Group 1: Regional/Local Brands):

The Advertiser, Adelaide, Australia, “The Advertiser Real Estate Magazine”

  • Best Use of Video: Third Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”

  • Best Use of Social Media: Second Place (Group 1: Regional/Local Brands):

NewsLocal, Surry Hills, Australia, “#SnapSydney”

  • Best New Paid Content or Subscription Initiative: Third Place (Group 1: Regional/Local Brands):

The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Tablet Value Bundle”

  • Best Marketing Solution for an Advertising Client:
    • Group 1: Regional/Local Brands – Third Place:

The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”

  • Group 2: Global/National Brands:

First Place: The Australian, Surry Hills, Australia, “GE”

Second Place: News.com.au, Brisbane, Australia, “Storyful Endeavours Prove Tasty”

  • Best Execution of Print Advertising: Third Place (Group 1: Regional/Local Brands):

The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”

  • Best Execution of Native Advertising:
    • Group 1: Regional/Local Brands) – Third Place:

The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”

  • Group 2: Global/National Brands) – Second Place:

Fairfax Media, Pyrmont, Australia, “South Australia Tourism Commission”

  • Best Use of Consumer Research: Second Place (Group 1: Regional/Local Brands)

The Daily Telegraph and Herald Sun, Surry Hills, Australia, “There´s No Place Like Home”

The annual INMA Global Media Awards reveal best practices to energise brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies.

NewsMediaWorks CEO Mark Hollands judged various categories, though none in which member titles were finalists.

A full list of 2016 INMA Global Media Award winners can be viewed here.