AppNexus Launches Free Video Viewability, Measurement And Reporting

AppNexus Launches Free Video Viewability, Measurement And Reporting
SHARE
THIS



Independent advertising technology company AppNexus has announced a solution for video viewability, for both instream and outstream inventory and free of charge to all clients, as part of its mission to create a better video internet.

Video viewability measurement and reporting, currently in closed beta testing with more than a dozen clients, is planned for release in open beta by the end of the quarter.

“AppNexus is setting a high bar by bringing video viewability across our entire platform, which promotes greater transparency and inventory quality for buyers while rewarding publishers with high viewability rates,” said Eric Hoffert, SVP of Video Technology, AppNexus. “This latest development comes on the heels of our recent launch of anti-latency technology, and is another key step in building a frictionless video marketplace.”

Historically, viewability has been a complex and expensive add-on to campaigns, or limited to only one media owner’s inventory. AppNexus began by offering its MRC accredited viewability offering for display for free. Now, by extending the capability to video, AppNexus sets a new standard for viewability measurement and reporting. The goal is to promote publishers’ high performing viewable inventory, improve the quality of inventory for buyers, and enhance the overall user experience.

“AppNexus enabled us to quickly and effectively leverage our proprietary data, which is fueled by content, to identify and reach ideal consumers within video environments,” said Jay Budzik, CTO of Twelvefold. “Viewability support is a huge step forward for video buyers seeking to meet and exceed critical campaign goals, such as high video viewability and completion rates. AppNexus yielded double the viewability compared to other video solutions we tested.”

AppNexus’ solution supports viewability for first-party and third-party hosted video creatives. The technology accommodates both the IAB definition, which defines a viewable video impression if at least 50 percent of the pixels are in view for a minimum of two continuous seconds, and custom definitions, which allow for any number of different industry or client-specific video viewability definitions. For example, the GroupM definition, supported by AppNexus, is aligned to measuring TV type experiences and counts a video impression as viewable only if 100 percent of pixels are in view for 50 percent of the video duration with sound on throughout and a user clicking play to initiate playback.

Video viewability measurement data is available on all aggregated analytics reports via the AppNexus DSP, Console, and Publisher Suite. The same data is available via the AppNexus Log Level Data (LLD) standard feed, enabling custom video viewability analytics on extremely granular data, at the level of individual video impressions.

AppNexus will showcase its latest video technology at its upcoming Programmable Age Event Series in Paris today and in London on June 7-9.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine