APN Outdoor has announced its XtrackTV network will go live in Sydney and Melbourne.
XtrackTV’s digital broadcast network is comprised of 62 LED screens, featuring full-motion video and audio capabilities, designed to captivate commuters while they wait for the train (a recognised high dwell time environment).
The introduction of XtrackTV will provide APN Outdoor advertisers with the ability to extend multi-screen campaigns from television, cinema and online to the rail platform.
XtrackTV will operate in a network on a rotational display model. A 2.5 minute loop has been designed specifically for XtrackTV to ensure the commuter audience has the optimal opportunity to see, hear and experience each creative while waiting on the platform.
Samsung, Virgin Mobile, nib health funds and 2K will be among a number of advertisers utilising the visual and audio capabilities of XtrackTV to promote their latest campaigns to the commuter audience.
Richard Herring, chief executive officer, APN Outdoor commented, “ This is a milestone occasion at APN outdoor where our tenets of leadership, progressiveness, knowledge and partnership all combine to produce XtrackTV. Nobody does digital or rail as well as APN Outdoor and the introduction of XtrackTV, with its exclusive video and audio capabilities, will be a game changer for the Australian outdoor industry.
“Not only will our advertisers now have the flexibility to change their messages throughout the day with minimal lead time required, they can also extend their TV campaigns by repurposing their TVCs and using them again on XtrackTV. There is currently nothing in the market that compares to XtrackTV and we are proud to be the media provider behind it.”
APN Outdoor’s 62 XtrackTV panels are strategically located on busy rail platforms in key CBD stations including Bondi Junction, Edgecliff, Kings Cross, Martin Place, Town Hall, Central, Wynyard, North Sydney and Chatswood in Sydney, and Melbourne Central, Parliament and Flagstaff in Melbourne.The launch of XtrackTV is part of APN Outdoor’s wider digital development plans.