Drinks Are On Agent99 After It Signs William Grant & Sons

Drinks Are On Agent99 After It Signs William Grant & Sons

Independent agency, Agent99 Public Relations has announced the award-winning distiller William Grant & Sons has recently joined its ever-growing roster of clients.

Alistair Jedlin
Posted by Alistair Jedlin

Innovators in whiskies, rum and spirits, William Grant & Sons labels include: Grant’s, Glenfiddich, The Balvenie, Hendrick’s, Reyka, Milagro, Solerno, Sailor Jerry, Drambuie, Tullamore Dew and Monkey Shoulder.

With the work beginning this month, the Agents will be working across a number of brand projects for William Grant & Sons. The first two projects will see the launch of the exclusive Rare Cask Reserve’s collection and Glenfiddich’s Original 1963 Blend.

William Grant & Sons Australia, formed in 2011, is a subsidiary of William Grant & Sons, which was founded in 1887. This award-winning independent family-owned distiller has been refining and distributing its famous liquors ever since. The fifth generation of the Grant family still actively manages this leading global enterprise that employs over 1,000 people and has sales in 187 countries.

Mark Little, marketing manager at William Grant & Sons said, “We are excited to see what Agent99 Public Relations will offer our brands.   They are a great fit both in terms of their offering and culture, and we believe they will go above and beyond our expectations with these campaigns to achieve results.”

Sharon Zeev Poole, director at Agent99 Public Relations said, “William Grant & Sons is an addition to the expanding Agent99 client list that we’re very proud of.  Our creativity, innovation and relentless approach to achieving client KPIs will no doubt deliver beyond expectation.  With our recently announced finalist standing in two top categories at CommsCon, 2015 is proving to be an exciting year for the agency.”